How a Web Page is Seen

Brian Websterbwebster@iastate.edu

ACE/NETC 2009 June 9, 2009

Outline

Web StatisticsEye Tracking Different Browsers Google - search engines

Questions/CommentsDoor Prizes

What's the URL?

Who Said "Google Ace Netc"

Visits To ISU Extension

766,830 Visits

Visits to Blog -Spend Smart, Eat Smart

932 Visits

Single Access Pages

766,830 Visits2 Million Views

Views / Visit: 2.6 ~25% of Visits access a single page

Number of Visits

467,329 Unique Visitors1 Visit: 87%2 Visits: 7%10 or more: 1%

How Long Do People Stay

Source: 2006 Study by University of Hamburg, Germanyhttp://vsys-www.informatik.uni-hamburg.de/getDoc.php/publications/263/p018-weinreich.pdf

Every Page = "Home" Page

Image by wallyg on Flickr

http://blog.k1v1n.com/2007/06/every-page-is-your-home-page.htmlhttp://bdwebster.com/2007/11/15/web-analytics-outcomes/

Video

http://v.wordpress.com/wp-content/plugins/video/flvplayer.swf?guid=Iav6WfIEhttp://michaelscomments.wordpress.com/2008/09/19/very-interesting-test-of-perception/

Eye Tracking

Source: Jakob Nielsen

Eye Tracking - Google

Source: Jakob Nielson

Banner Blindness

Source: Jacob Nielson

Inline Links

Evaluate Your Content with Google Analyticsby Ben MacNeill

Evaluate Your Content with Google Analyticsby Ben MacNeill

Apple iPod Touch

BlackBerry Storm - Page View

BlackBerry Storm - Column View

Windows Mobile

Using Color

Image by rosefirerising on Flickr

http://community.devexpress.com/blogs/markmiller/archive/2009/02/26/great-ui-clarity-and-color-on-the-presentation-layer.aspx

What We See

What Google Sees

What We See

What Google Sees

Google is Blind

Image by lecercle on Flickr

What We See & What They See

Questions/Comments

Image by Alex Layzell on Flickr

Door Prizes

Brian Webster

bwebster@iastate.edu@bwebster719 on Twitterhttp://bdwebster.com

http://www.random.org/integers/