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This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally available mobile technologies: trying to provoke FS companies to consider some of the techniques for their customer engagement. Do please contact me ([email protected]) for the associated notes.
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How 4G can help the financial services industry29 January 2013Adrian Sarosi
Where are your customers today?
Proprietary & Confidential to OpenMarket2
Stating the obvious…
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4G for the future
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4G today!
•Gaming•Giving•Gambling•Girls
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Gaming
Push Notifications
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In Game Payments
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Giving
Have you seen them?
Proprietary & Confidential to OpenMarket10
The Faberge Big Egg Hunt
Proprietary & Confidential to OpenMarket11
Let the user decide…
Proprietary & Confidential to OpenMarket12
Gambling
I can bet!!!
Proprietary & Confidential to OpenMarket14
Girls
Multi-channel
Proprietary & Confidential to OpenMarket16
User–defined flexibility on payments
Proprietary & Confidential to OpenMarket17
OpenMarket Solutions
• Premium SMS• Web/WAP Billing• Application/In-
Application Billing• Direct Operator Billing• Mobile Crediting• Factoring (FastPay)• Pre-Auth &
Authorization API• Refund & Chargeback
APIs
• Global SMS• Standard, Premium,
& FTEU• One-Way &
Interactive• MMS• Push Notifications• Short Codes, Long
Codes/Virtual Numbers
• VSIM hosting
• PaaS• CMX2 (Services,
Content, Publishing)• Chat & Customer
Care• IVR – Voice & Video
• Voice & Video Short Codes
• Location API• Operator Look-Up API• Subscriber Profile API• Telephony Gateway
18 proprietary and confidential
Bespoke services
Key takeaways
• Effective communication is simple communication• Encourage a response which triggers further action
and engagement• Significant cost savings and benefits can be made
across multiple departments• Mobile is personal – offer the choice to the user• Use mobile to overcome hurdles – don’t make new
ones!• Mobile isn’t static – be prepared to invest• Mobile is the glue
Proprietary & Confidential to OpenMarket19
Contact/follow us
20 Proprietary & Confidential to OpenMarket
Text adrian to 88600
Go to www.openmarket.com and follow @OpenMarketEU
