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HOTEL LE SEVEN PARIS
HOTEL LE SEVEN : WEBSITE
WEBSITE COMMENTS
HOME PAGE : Clear Functional Accessible Modern Design The website shows pictures of the differents
rooms which gives to the viewer a direct and clear image of the hotel. Furthermore, all key section of the website (booking, rooms…) are accessible straight from the home page : easy to understand, easy to use.
MANY FOLLOWERS : 22 713 PEOPLE TALKING ABOUT THE HOTEL : 313 PEOPLE WHO STAYED AT THE HOTEL : 426 73,47% OF PEOPLE THAT STAYED IN THE
HOTEL TALK ABOUT THE HOTEL ON FACEBOOK
DYNAMIC, LOTS OF ACTIVITY FROM THE HOTEL AND FROM FOLLOWERS
EVEN A POSSIBILITY TO BOOK AND ACCESS BETTER RATE VIA FACEBOOK INTERACTION WITH THE WEBSITE
LOW NUMBER OF FOLLOWERS : 28 VERY FIEW POSTS : ABOUT 2 PER MONTH NO DYNAMIC ON TWITTER, RATHER
INACTIVE
VIDEO PRESENTATIONS
PRESENT ON YOUTUBE AND DAILY MOTION
EX: http://www.youtube.com/watch?v=0r-dSuFZ098
IMPORTANT NUMBER OF VIEWERS SINCE 2010 – VIDEOS POSTED BY THE HOTEL
OTHERS
NO NEWSLETTER, NOT PRESENT ON LINKED IN
MOBILE APPS AVAILABLE PRESENT ON VARIOUS HOTEL
COMPARATOR WEBSITE SUCH AS TRIPADVISOR ( VERY WELL RANKED : 48 ON 1854 – 226 CRITICS, MOST ARE POSITIVE)
CONCLUSION
STRONG WEBSITE AND VISIBILITY IMPORTANT PRESENCE ON THE SOCIAL
NETWORK FACEBOOK HOWEVER LOW PRESENCE ON ANY OTHER SOCIAL NETWORK
POTENTIAL OF GROWTH IN DIGITAL MARKETING NOT EXPLOITED
