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For Hosting a Live Q&A Session
7 TIPS & TRICKS
Ramsey Ksar CEO & Chief Product Officer, Blyve
blyve.com | @blyve
Companies worldwide are joining social conversations…
But the question is, how can you proactively start a conversation that enhances your brand, protects it from negativity, while growing brand engagement?
Source: flickr.com/photos/40518938@N00
2014 Content Marketing Trends
2014 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs
93% of marketers are using content marketing, but only 42% of marketers consider themselves effective.
48%
10%
8%
32%
1%
Increase
Significantly Increase
Unsure
Remain the Same
Decrease
What are you doing to increase the effectiveness of your marketing spend?
Blyve Can Help
Running Q&A Sessions with Blyve will make you a more effective content marketer. Blyve will bring your customers closer to the things they love…and that’s you!
A recent interac*ve press conference put on by the Arena Football League – powered by Blyve
A Few Q&A Event Ideas…
Q&A session between
customers and your product
evangelists
Invite and host a Q&A
session with a
current celebrity
Source: flickr.com/photos/99330224@N06
Live coverage of
the big game with a Q&A session
with MVP
Q&A session with actors as part of a
second screen
experience
Q&A session with topical experts as
part of breaking
news
Q&A session with CEO
about company earnings
report
For Hosting a Live Q&A Session
7 TIPS & TRICKS
Without further ado, here are your…
Source: flickr.com/photos/matthewfield
Define High Level Goals
Tone Content Outcomes
Set the Tone
Source: flickr.com/photos/51035711196
• “Warm up the room” with a few comments or questions before your event starts
• Be honest, be accurate, be engaging, and stay positive
• Approve comments and respond to questions in a timely manner
• Consider writing a FAQ to post on the same page where you host your events
Bring in Star Power
Celebrities Product Evangelists
Influencers CEO & Community
Source: flickr.com/photos/qianbvb
Empower Your Experts to be in Control
• Assign questions to the right experts, versus to everyone
• Tell your Q&A experts they don’t need to respond to every question
• The best way to keep new questions coming in
is to answer the ones in your queue or to propose questions to your audience
Be Ready for the Tough Questions
Source: flickr.com/photos/afgmatters/4478933084/
• All viewer comments first appear in a “pending queue” before going live, keeping you in control
• Prepare for the tough questions. Consider preparing and sending out a list of brand approved answers
• Only reveal as much information as you are comfortable sharing
Provide Instant Archive of Your Q&A
Source: flickr.com/photos/35480245@N06
• Provide persistent access to your Q&A somewhere on your website
• Many of your best viewers and/or leads will come in after the event
• Highlight the best Q&As by pinning them to the the top
Announce Event in Advance
• Set your event to take RSVPs (email reminders will be sent out 15 minutes before your event starts)
• Announce event on social media several days in advance
• Promote event via email blast & on your website
• Don’t forget to tell your audience they can submit questions ahead of time
Managing Your Q&A Sessions in Blyve
Content Modules
• Scoreboard • Q&A Module • Polls • Twitter Search • Live Stats
Approved Stream
Everything in here is approved and visible to your audience.
Pending Stream
Inbound comments and questions appear here. You can approve, reply, or assign to your panelists from here.
Twitter Search
Search Twitter for keywords and hashtags.
You can also auto-approve specific Twitter users.
Contact Blyve Today
We can give you full access to our Q&A platform for event trials
and pilot projects. Contact us today to get started!
http://blyve.com/learn
Ramsey Ksar CEO & Chief Product Officer, Blyve 408.475.2598 | @blyve | @ramseyk