24-3-2015

Horticulture and disruptiveinnovation

Frans-Peter Dechering

General manager EMEA

Hoogeland + Prominent

Bron: DWA

What is disruptive technology?

• Surprising for experts and users

• Revolution versus evolution

• Game changer

Example disruptive innovation?

Priva

founded in 1959

420 enthusiastic employees

8 establishments worldwide

20 % annual turnover in R&D

international collaborations

winner of the CleanTech Star

significant contribution to CO2 reduction

Facts and Figures

Water Labour &

Production

Energy &

Climate

Company size

Persoonlijke aandacht

Why?

Population growth

How?

Competitive advantage NL horticulture

climate (1900-till?)

close to cities (1900-1950)

collaboration growers (1950-2000)

low energy prices (1960-2010)

knowledge (2010-till?)

hortiCULTURE (…. – till?)

(Disruptive) innovations horticulture

Clo

se

d g

ree

nh

ou

seGenetics - Selection - Grafting

Drip irrigation

CO2 (heaters)

Irrigation

Fertilizers

Pesticides

Climate computer

Mo

lecu

lar

man

ipu

lati

on

: G

MO

v.s

. n

on

-GM

O

Hydro

ponic

s

Su

bs

tra

te

Tissue culture Inte

gra

ted

pe

st co

ntr

ol

Geoth

erm

al e

nerg

y

Barriers for disruptive innovation

collaboration or not?

industry policy (topsector) or not? innovations arise at the edge of….

economies of scale

lack of imagination or narrow mind set

marketing power

sunk costs

resistance to change

What?

Disruptive innovation potential

quality improvement

water efficiency

energy efficiency

yield improvement

labour efficiency

chainless (cold) networks

Disruptive innovation 2015-2020

1. Breeding

– DNA fingerprinting & non GMO technology

2. Sensor

– (Micro) sensors e.g. crop monitoring & big data

3. Logistics

– Agile cool chains, DNA tracking & new PoS

4. Robotising

– e.g. Tomation

5. Internet of things

– Every piece of equipment own IP address

6. Nanotechnology

– Post harvest & plant based medicines

Disruptive innovation: Sensor systems

bridging the gap between

greenware (crop)

hardware (installation)

human brain (grower)

Vis

ion

water uptake

evaporation

water transport

energySun, heating

water deficit (micro climate)

water supplyirrigation

crop upper level

crop lower level

energy screen

windows

crop activity

Measures Crop Activity

– Indicator for crop status: vegetative/generative

Early warning crop stress

– Understand crop behavior

Automatic actions

– Heating, ventilation and gapping

Priva TopCrop Monitor

– Simple

– Direct feed back

– Stay in control 24/7

– Better crop condition

To

mati

on