Strategic Doing Introduction for Holland-Zeeland

Ed MorrisonPurdue Center for Regional DevelopmentJuly, 2011

Outcomes for TodayWhat we hope to accomplish

✓Think in new ways about the economy

✓Understand the power of civic networks

✓Experience how to develop a strategy

Innovation

Productivity

Prosperity

Clusters

Assets

The Big PictureHow regions transform

4© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

Milwaukee 7 Water Cluster

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

InternationalPartners

NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters• Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets• Materials, coatings, plating• Casting technology

Miller Coors• Intake quality, output quality• Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives

Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency

Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt

•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate

Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals

• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water

• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials

• Chen, Junhong – nano materials, sensors

• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology

• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors

• Tim Ehlinger – aquatic systems

• Burlage – PCR environmental test

• Shangping Xu – safe drinking water

Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support

Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science

Oklahoma CityA story of regeneration

1993

Today

Photo by: Luke Barrett

Oklahoma City: A National ModelHow did we transform OKC?

Charleston Digital Corridor

Small Business Vitality Rankings Transforming OKC and Charleston created measurable change

1. Austin

2. Oklahoma City

3. Charleston, SC

Source: Business Journal Digital NetworkApril 11, 2011

Civic leaders all over the country are recognizing the value of thinking differently about strategy

Thinking differentlyBuilding our civic economy

Civic Economy

Market Economy

Behaving differentlyWalk away from old arguments

Doing differentlyLinking and leveraging our assets

Strategic Doing

The Great Lakes NationLeveraging our assets

Economic Development 101Managing 3 flows of money

1

Rest of the World

Traded Businesses

Local Businesses

Purchases and paychecks

Hoosier Heartland

Another region

Brain Drain and Purchases

Sales

2

1

2

3

Good Money: Increase the volume

Neutral Money: Increase the velocity Bad Money: Reduce the leakage

DependencyDrop Outs

3

Hulett ore unloaders, Cleveland

Automobile assembly line, Detroit

Our Grandfather’s economyMoved a lot of stuff

Our Grandfather’s economyTopped out on it’s S Curve

Our Grandchildren’s economyWealth and jobs created through networks

Connect assets to find opportunitiesMark the pathways

Trust leads to innovationCivic networks develop

Interested Community

Community of Practice

Innovating Network

Innovate Together

Learn Together

Advocate Together

Trust level

Strategic DoingFour simple, but not easy questions

Where are we going? How will we get there?

Strategic DoingDevelops strategy for collaborations

Where are we going?

How will we get there?

Find opportunitiesby connecting assets

Convert opportunities to outcomesby getting specific

Move from outcomes to actionwith a shared project

Learn and adjust by coming back together

Strategic Doing = agile strategiesPaddling in the ocean

30

Brainpower21 Century Talent

InnovationEntrepreneurship

Supports

New Narratives

Quality, Connected

Places

CivicCollaboration

Innovate togetherto build collaborations

31

Brainpower21 Century Talent

InnovationEntrepreneurship

Supports

New Narratives

Quality, Connected

Places

CivicCollaboration

Today’s topicsto develop a “first version” strategy

12 34

5

6

32

Economic Clusters  - Tim HemingwayDeveloping clusters involves a focused economic development strategy. Cluster strategies depend on building complex, innovative collaborations quickly. What can be done to develop a repeatable process that allows for the successful creation of new, purposeful economic cluster networks?

Clusters

33

Business Expansion and Attraction – Garth DeurThe strength of any regional economy depends on its existing businesses. How do we develop a support system to accelerate their growth? What could we do to align, link and leverage our resources to support existing companies? How do we develop a reputation for speed, innovation, and responsiveness that would make us attractive to outside companies?

Business Expansion/Attraction

34

Innovation and Entrepreneurship  - Mark DeWittWe need new businesses that can leverage the assets we have in our region. How do we build a dynamic entrepreneurial ecosystem to support new and innovative companies? How do we engage young people in building businesses in our region? How do we create thick networks of support?

Innovation and Entrepreneurship

35

Talent Development  - Janet DeYoungHow do we build a region that fully embraces lifelong talent development? Where do we start? What initiatives appear most promising and how do we effectively support and leverage them for area-wide success and sustainability?

Talent Development

36

Infrastructure  - Dan BourbonCreating quality physical connections requires us to think in new ways about our investments in infrastructure. We also need quality, connected places to attract and keep young people. (Area-wide broadband for example) Chances are traditional approaches to infrastructure planning will not meet our needs going forward. How do we develop new practices to guide our infrastructure investments?

Infrastructure

37

New Narrative – Bob Ellis The Midwest suffers from the legacy Rust Belt image.  How do we set ourselves apart?  What differentiates us from the competition?  What are the unique, compelling reasons for companies to choose the Lakeshore to grow, launch or locate?  How do we “face forward” and tell the stories of our promising future?

New Narrative

38

Brainpower21 Century Talent

InnovationEntrepreneurship

Supports

New Narratives

Quality, Connected

Places

CivicCollaboration

Today’s topicsto develop a “first version” strategy

12 34

5

6