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Believe it or not, the worst thing that can happen to your email program isn't ending up in the SPAM folder. There is an entire email underworld filled with blacklists, spam traps, hackers, and phishers that can doom even the most well intentioned email program. Join SendGrid's email experts Ali Frusciano and Katie Nelson as they take you down the top 7 fastest roads to email hell, and back! This webcast will: Present real-life stories of email programs gone awry Uncover the most devestating pitfalls to avoid Give advice on how to get your email program back on track Prepare you to respond at the first sign of trouble
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Highway to Hell:Top 7 Fastest Ways to Land in the Email underworld
Presenters:Ali FruscianoTechnical Account Team Manager
Katie NelsonSr. Technical Account Manager
Date: 6/13/13
Tuesday, June 11, 13
HousekeepingReadyTalk Conference Tools Console
•View in Full Screen ModePoll Questions
•Answer live poll questions by clicking on the buttons
•Responses are anonymous
Questions for Ali and Katie
•Ask questions by using the CHAT function
•When the presentation begins, you will see the chat box as a floating window to use at any time
•We will answer as many questions as possible and those that we don’t get to in a follow up blog post
Follow Up
•You will get an email with a link to the recording and a copy of all slides
Tuesday, June 11, 13
Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 110 employees across 4 offices– HQ: Boulder, CO– R&D: Anaheim, CA / Romania
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:- Scott Petry (Founder, Postini)- Matt Mullenweg (Founder, Wordpress)
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Delivering Email at Scale
Serving 100,000+ customers
Sending over 7 billion emailsper month
Transactional and marketing email solutions
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Today’s Speakers
Ali FruscianoTechnical Account Team [email protected]
Katie NelsonSr. Technical Account [email protected]
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Highway to Email Hell!
The 7 Deadly Email Sins
On the
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SlothRelying on 3rd Party list management
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Purchased Lists
• The easy way but the WRONG WAY
• Subscribers don’t know you
• May unsubscribe, complain, mark as spam
• Threatens your sender reputation
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Address Verification Services
• BEWARE!
• Verification doesn’t mean that the address is still being used
• Could now be a spam trap
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Wrath!Inviting the wrath of the ISPs
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Cold IPsStranger Danger!
• Cold IPs are strangers to the ISPs
• High volume senders must warm up their IPs before sending at a high volume
• Risk having your mail throttled
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169.254.219.226 169.254.219.226
Shared vs DedicatedIP Addresses
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Crossing the Streams
• IPs sending marketing emails have worse reputations that those sending transactional
• Don’t jeopardize your transactional IP by sending marketing emails
• (Unless you want to!)
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GluttonyForgive me Father, for I have SPAMMED!
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Spam Traps
• Will lead to deliverability problems
• Beware of old addresses
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Spam Reports
• Less engaged users more likely to report your mail as spam
• Keep an eye on engagement metrics
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Looking like a Spammer
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GreedSending Frequency
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Sending Cadence
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LustDance with the one that opted in!
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Seek Out Engagement
• Monitor engagement metrics
• Encourage engagement
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Re Opt-In
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PrideAdmit Your Mistakes
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Small Compliance Community
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Monitor Your Reputation
• Find a tool that offers blacklist alerts
• Get insight into real time delivery failures
• Act quickly to resolve any issues
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Stay in the Loop
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EnvyLack of Resources
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Move to the Cloud
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Learn More• Upcoming Webinar:
- Ask an Expert: Getting Started with Email Deliverability
• Highway to Hell Guide
• Marketing and Transactional Email Guide
• blog.sendgrid.com
Tuesday, June 11, 13
Questions?
Tuesday, June 11, 13
