The Internetz – Now and Later

Alex Lawrence: Vice Provost – Weber State University

Twitter: @_AlexLawrence (underscore before my name)

LinkedIn: /AlexOnLinkedIn

Facebook: /AlexLawrence

Blog: StartupFlavor.com

Presentation Download: slideshare.net/

Street Cred – Blah, Blah, Blah

98,000+ Twitter Followers (Top 5 in Utah)

5,000+ Friends and 8,500+ Subscribers on FB

50,000+ Blog Subscribers (active in 2011)

3,000+ LinkedIn Connections

4,000+ FourSquare Check Ins

1,200+ mobile apps downloaded

Average 1,300+ clicks per link and 100K+ views per post

50M Users Put In Perspective

Facebook

iPod

Internet

Radio

0 2 4 6 8 10 12 14

Years

Twitter Stats

500M registered users

Adding 500,000 per day

73% of Fortune 500 have *active Twitter accounts

340 million tweets per day

1 billion tweets per week

Largest VC raise in software history = $800M

Facebook Stats

955+ million monthly active users

50% log on once per day

Average user has 130 FB friends

543 million active mobile users per month

30 billion pieces of content (links, news, blog posts, photos) uploaded per month

Average user spends 12 hours/month on FB

Mobile Market Stats

Average teen sends 1500 texts per month

76% of all phone subscribers use texting

Seven trillion texts sent in 2011

With only 19% smartphone market penetration

500,000+ iOS apps, 37% are free

Within 5 years, mobile internet access > desktop access

Advertising $ Follows Eyeballs

1995 2010

Global Internet Ad Revenue

$55MM $90B

Ad Revenue Per User $9 $86

Global Internet Users

6MM 2.2B

Facebook Ads

Google AdWords market share is shrinking

Facebook Ads growing but still imperfect

Google+ designed to combat massive loss of eyeballs

Search vs. Human Curation (social and sharing)

9/6/12 article – losing to Twitter on mobile ad revenue

YouTube

Television is actually moving to the Internet this time

108M people Watch 1.3B videos

Today

Used to say ‘Broadcast Yourself’ – not anymore

3rd most watched brand? OraBrush – tongue scraper in Provo

What Am I Watching?

Square - accept payments UBER and Lyft - disrupt taxi, car wash and others Simple – financial institutions should pay close

attention Republic Wireless ($19/month unlimited

everything) Group buying 2.0 (flights, niche fashion, more) FourSquare and Yelp – location/phone based help App.net – paid social network ($50/year)

What Am I Watching?

StockTwits – social stock broker

Fiverr & Task Rabbit – cheap outsourcing in US

TalkTo – text any business for a reply

Vinny – power in the used car buyers hands

Amazon Prime – same day shipping in entire US

Mighty return of e-commerce (niche)

What Am I Watching?

Apple Invading Everything Medical Home services Restaurants (order from mobile) Books (rent textbooks instead of buy) Movies (direct to home) Kids $35 tablet in India - $199 Amazon Kindle Fire Streaming audio service rumored (Pandora competitor)

What Does It Mean?

Every site has to be mobile friendly

Brands that connect online are winning & extending lead

Internet marketing spend will be majority of budget

Don’t actively work on a web strategy? Lose existing customers Lose future sales Lose your job Lose all kinds of opportunities (personal and professional)

Learn = Earn

Websites to bookmark Learn to code - Codecademy.com TechCrunch – new tech companies GigaOm.com – general tech news (software & hardware) Gizmodo – gadets & hardware SEOmoz.com – search and social Topic specific blogs

Sales Marketing Cutting edge hardware/software for you to adopt

Learn = Earn

Pick two and become fluent Social SEO PPC Affiliates Email

Google has all of the answers

Not participating means someone else controls your brand (your name and/or your business)

Question & Answer

Presentation available at Slideshare: