Health | Tech | Food Open Innovation Output 2011

HEALTH | TECH | FOODOPEN INNOVATION OUTPUTProduced by Luminary Labs &Hosted at the Paley Center for MediaSocial Media Week New York

#healthtechfood#smwluminary#smw11

Produced by @luminarylabsModerated by @sarita

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs

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On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology.

WHAT

Image: Insider Images


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WHY: MASLOW’S HIERARCHY OF NEEDS

Most of us spend a lot of time with social technology to push messages out

These same technologies can be used to solve for basic

societal needs


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WHO: SPEAKERS

Steven Dean Jerusha Klemperer

Jane Sarasohn-Kahn

Marc Koska

THE QUANTIFIED SELF

FOOD SYSTEMS MHEALTH OPEN SOURCE


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HOW: IDEATION


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HOW: IDEATION METHODOLOGY

Small groups ideated around problem statements provided by the speakers



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HOW: CONCEPTS

Following a round of rapid ideation, the small groups developed concepts to solve for the problem statement. Image: Insider Images


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HOW: VOTING

Once all concepts were complete, individuals voted on the concepts



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2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs is licensed under a Creative Commons Attribution 3.0 Unported License.

This license lets others distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the event for the original creation. This is the most accommodating of licenses offered to ensure maximum dissemination and use of licensed material.

HOW: ATTRIBUTION


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www.healthtechfood.com@healthtechfood

REPOSITORY

http://www.healthtechfood.com

http://www.healthtechfood.com

IDEATION OUTPUT

THE QUANTIFIED SELF


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How can we use the methods and tools of the quantified self to solve for preventing texting disasters - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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TEXT AWARE

Concept Description• Understand habits of texting - who,

when, where, how long• See data within heat map of text risk

areas• Alerts based on high risk areas• Phone company incentives for

compliance• Parental controls set texting areas/

times

Desired outcomes• Personal awareness• Decrease text related injuries• Compliance safe texting• Awareness of safe texting• Show decrease in dangerous texts


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How can we use the methods and tools of the quantified self to solve for access to fresh produce - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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MOBILE FARM - APP TO APPLES

Concept Description• Map of food desserts and

opportunities for vendors• City incentives for farm stand truck• Inspire community purchases via

badges, Groupons, etc. w/ donation of percentage of purchases to a cause

Desired outcomes• Reduce junk food consumption• Increase vocal demand• Increase health in food trucks• Increase availability

Measurement of outcomes• Change in healthy food sales• Less health food deserts


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How can we use the methods and tools of the quantified self to find healthy delis or lunch options - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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HELTHI DELI

Concept DescriptionSocial discovery tool that ranks delis/lunch options based on health criteria decided upon by community, to help individuals reach their health goals by incentivizing healthy choices (+ incentivizing delis to offer healthy options).

Desired outcomes• Depends on the individual• General health -> Weight loss ->

Staying on diet• More delis offering healthy choices

Measurement of outcomes• Contributions• Participating delis• Menu changes


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How can we use the methods and tools of the quantified self to solve for understanding “calories” - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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CALORIE CRAVE

Concept DescriptionUber support system utilizing your social network to manage your calorie intake amount at times when you are craving certain foods.

Desired outcomes• Healthier choices• Satisfied craving• Lesser binges• Meeting health goals• Guilt-free existence

Measurement of outcomes• Reduced/maintained caloric intake• Feeling of not compromising• Meeting health goals• Involved network of friends


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SMART CAL

Concept DescriptionApp that provides education/awareness about what exactly a calorie is and thereby helps you make decisions about what to eat

Desired outcomes• Increased awareness• Smarter choices• Personal database of low-cal foods

Measurement of outcomes• Personal tracking -> calories saved


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How can we use the methods and tools of the quantified self to help people relax - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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LIVE HAPPY

Concept DescriptionA LIVE STRONG-like bracelet that tracks mood. Like mood rings, but for stress reduction

Desired outcomes• Relaxation• Better mood• Better social interaction• Less stress

Measurement of outcomes• Lower blood pressure• Lower heart rate• Reduces chance of hypertension• Lose weight


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How can we use the methods and tools of the quantified self to help people quit smoking - to improve the health of New Yorkers through the lens of social technology?

PROBLEM STATEMENT


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BREATHING SOCIAL

Concept DescriptionOrganize groups of people who want to quit smoking and have group rewards when everyone cuts down on their cigarettes.

Desired outcomes• STOP SMOKING!• Group/social support• Quantifying personal journey • Targeted marketing for local

businesses

Measurement of outcomes• # cigs not smoked• $ saved• App cost• # non-smokers• x # of people grouped together to

support• x # of people to stop smoking • x # of people that did breathing

social activities

FOOD SYSTEMS OUTPUT


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How can we use social technology to connect peri-urban, suburban and rural farmers to consumers to bring more fresh fruit and vegetables to the city to improve the health of New Yorkers?

PROBLEM STATEMENT


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WHAT’S FRESH NYC

Concept DescriptionA farmer’s market app that connects consumers to the nearby markets with all local foods, tips and recipes available to you. Key: Crowd-sourced feedback and profiling farmers

Desired outcomes• Easy access to best local produce• Familiar with farmer will increase

loyalty• Increase education

Measurement of outcomes• Check-ins• Purchases• Reviews -> credibility of farmer• sales


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CSA CHECK IN

Concept DescriptionAs with gym memberships, health insurance companies can incentivize CSA membership with discounts for social media check-ins.

Desired outcomes• Increased CSA participation• More CSAs = more convenient for

consumers• From NYC to the world ->

proliferation!

Measurement of outcomes• # members• # CSAs• Check-ins incentivized


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How can social technology reconnect New Yorkers with scratch cooking knowledge and the cooking traditions of their great grandmothers?

PROBLEM STATEMENT


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FAMILY FOOD TREE

Concept DescriptionBasic fun app that lets you explore your family heritage through food/recipes

Desired outcomes• Increase awareness of scratch

cooking methods & cooking traditions of great-grandmas

Measurement of outcomes• User-generated content voting on the

site


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UNPROCESS.ED SITE/APP

Concept DescriptionA site + app that translates searches for common processed foods + displays unprocessed / from-scratch options.

Desired outcomes• Increased education of unprocessed

alternatives to processed foods

Measurement of outcomes• # of searches• Comments and engagement and

posts + tweets


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How can social technology empower New Yorkers to grow some of their own food in their communities/on their windowsills & roofs & backyards?

PROBLEM STATEMENT


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NYC GROW OFF

Concept DescriptionNeighborhoods compete with community gardens within boroughs. Citywide winner selected by local community, American Idol-style (Panel and Facebook “likes”). Run on 3rd party app. Use Foursquare to visit gardens and earn badge.

Desired outcomes• Get communities involved in growing• Raise awareness of whole food and

community gardens• Sustain growing over time (not one-

off); annual contest

Measurement of outcomes• Buzz on Twitter• # of participants (quantity over time)• Facebook community size and

activity


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RAISE THE ROOF

Concept DescriptionCreate a Kickstarter campaign to raise money to help your neighborhood start a community garden on a rooftop or community plot.

Desired outcomes• More community gardens

Measurement of outcomes• Number of community gardens


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How can we use social technology to help New Yorkers learn the story behind their food so that they make better choices?

PROBLEM STATEMENT


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EAT THIS NOT THAT

Concept DescriptionComparison of good and bad food choices and their consequences

Desired outcomes• People aware of food choices• Children learn early eating habits

Measurement of outcomes• Participation self report and metrics

analysis like mint


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GOOD GUIDE ON-THE-GO

Concept DescriptionContent from Good Guide made more readily available via mobile phone to help shopper ID best food choice. Products will be scored “Good Guide approved” to drive competition and labeling. Bodegas and shops can then be scored based on what they stock on shelves

Desired outcomes• People > informed about food• Encouraged to add good guide tag• Consumers know where to shop

Measurement of outcomes• Bodegas increase health profile,

increase sales of healthier products by using “good tags”


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How can we use social technology to help New Yorkers decipher food labels in order to make healthier choices?

PROBLEM STATEMENT


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YUTRITION

Concept DescriptionLabel was all data - system customized to personal profile; scanner that filters info so you can make an informed choice; labels will change over time.

Desired outcomes• Informed choice based on your

predefined goals and objectives so you can decide

Measurement of outcomes• Data visualization against foods,

relevancy against targets


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MHEALTH


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How can mobile tools and social tech encourage safe sex in NYC?

PROBLEM STATEMENT


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RUBBERIZED WINGMAN

Concept Description1- Check in to “getting lucky tonight”2- If you don’t have condom, broadcasts to world that you need one3- Get condom from someone nearby4- Show stores nearby5- Logs activity for reputation management/health records

Desired outcomes• Increase in condom use• Decrease in STDs• Awareness of sexual behavior

Measurement of outcomes• Network visualization• Morning after text• Photos


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How can mobile tools and social tech bridge the gap of health disparities among foreign-born populations living in NYC?

PROBLEM STATEMENT


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HEALTHIEST ‘HOOD COMPETITION

Concept DescriptionUsed by foreign-borns or others to1- Local stores get badges2- Sales of healthy foods are totaled at the end of the month3- Users upload photos of their purchase to receive rewards like international phone cards4- People are also sent pedometers to log walking

Desired outcomes• Increases purchase of healthy foods• Increased physical activity• Increased awareness of community

and health practices

Measurement of outcomes• Most fruit/veg/whole grains

purchased and/or uploaded• Most steps walked


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HEALTHSPOTTING

Concept DescriptionSpanish language app that adds credits to your calling card when you scan the barcode of a healthy product with our mobile app. Lose credits for scanning unhealthy foods.

Desired outcomes• Foreign communities become familiar

with what products are healthy

Measurement of outcomes• % of healthy scans vs unhealthy• # users


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HEALTHIEST NEIGHBORHOOD PROMOTION

Concept Description“Healthiest neighborhood” contest. FB/address - you win points for extra calls by calling a FB/Twitter address and listening to your favorite singer (foreign-born) singing about buying healthy food in NYC.

Desired outcomes• Lots of people call in• Lots of foreign-born are persuaded

that healthy food is fun and good (by using their own stars)

Measurement of outcomes• Measure by the # of calls into their

twitter # (e.g., a Twitter)


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PUBLIC SCHOOL PLATFORM

Concept DescriptionUse public school as platform to disseminate info to communities

Desired outcomes• Kids help parents be healthier

Measurement of outcomes• School absences• Local emergency room visits• Community involvement


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How can mobile tools & social tech keep kids with asthma out of revolving hospital ER door?

PROBLEM STATEMENT


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ASTHMA AWARE

Concept DescriptionMobile gaming, content-signaling, dashboard with a web based/platform-based information for asthmatics

Desired outcomes• Want more NYC kids in asthma-free

zones• Allow asthmatics and their parents to

learn about asthma-free zones


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NY BREATHE

Concept DescriptionCity sensors that beam location-based info to your mobile device re: healthy air quality

Desired outcomes• Keep asthmatics out of ER• Connection of air quality/location

data -> people of NYC


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How can mobile tools and social tech help New Yorkers deal with the blues (depression)?

PROBLEM STATEMENT


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CHEER UPS

Concept DescriptionThe Groupon of happiness (activities in NYC that make you happy)

Desired outcomes• Get people out of the house• Allow NYers to make new friends

and therefore be wiser to each other


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VISUALIZING HAPPY

Concept DescriptionUser-generated social content network of happy places and moments in NYC

Desired outcomes• Make people happy• Better moods


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PROBLEM STATEMENT

How can mobile tools and social tech support caregivers of aging loved ones who live in another borough?


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ON WATCH

Concept DescriptionSimple-to-use wearable monitor, with automated features that allow aging loved ones and caregivers to send essential messages


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PROBLEM STATEMENT

How can mobile tools and social tech support pregnant New Yorkers to maximize the health of their babies?


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NYC MAMA

Concept DescriptionInforms and rewards pregnant NY women for healthy behavior


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OPEN SOURCE


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How might we open source excess food from the retail sector to homeless or single parents, disadvantaged families in the City?

PROBLEM STATEMENT


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E-NUF P2P DISTRIBUTION

Concept DescriptionSystem to ID excess food and distribute via food truck.

Desired outcomes• Job creation• Less waste• People are fed• Opps for volunteerism

Measurement of outcomes• # people fed• lbs of food kept out of trash • # of new jobs• Replication in other cities


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How might we open source solutions to the bedbug infestation?

PROBLEM STATEMENT


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RESCUE DOGS RESCUE NYers FROM BED BUGS

Concept DescriptionRescue dogs rescue NYErs. Train to detect

Desired outcomes• Match rescue dogs with volunteer to

train how to detect


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How might we open source solutions to the bedbug infestation?

PROBLEM STATEMENT


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ANGRY BED BUGS

Concept DescriptionMobile app that educates and entertains

Desired outcomes• Actively reporting• Educating public• Enhancing prevention• De-stigmatizing problem

Measurement of outcomes• Downloads reporting #s increase• Infestations decrease• A city problem, not a personal

problem


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I [heart] open source. How can NYC create new models for other cities to follow, in support of open source health for the developing world?

PROBLEM STATEMENT


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KICKSTARTER HEALTH

Concept DescriptionA neighborhood health application that helps people find or contribute resources to solving neighborhood health problems and allows neighborhoods to compete against each other.

Desired outcomes• Community action against bed bugs

(and other issues, e.g., food scarcity)

• Smart resource allocation• Info aggregation• Collective consumption of

decontamination tools

Measurement of outcomes• # contributors• Bedbugs infestations defense• Infestation response time• Neighbor connections increase


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I [heart] open souce. How can NYC create new models for other cities to follow, in support of open source to improve the health of its citizens?

PROBLEM STATEMENT


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TED IN THE PARK

Concept DescriptionFree, open to the public “movie night” screenings of TED talk videos

Desired outcomes• Wider audience for TED Talks• Increase volunteering, philanthropy

and understanding of issues and causes

• Inspire the mission to improve the world

Measurement of outcomes• Attendance• Target a special speaker and

measure activity and results, web traffic, etc.

• Portal - TED in the Park Kickstarter page

• Facebook fan page and “likes”


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How do we improve the perception and support in NYC of open sourcing ideas to benefit the developing world through the lens of social tech?

PROBLEM STATEMENT


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CROWD FIT

Concept DescriptionCrowd source fitness activities in public spaces with personal profiles and community sharing

Desired outcomes• More outdoor activities• Empowering New Yorkers• Socializing fitness

Measurement of outcomes• # of people on site• # of people in classes• Aggregate profile info• Teachers track attendance


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E.R. WAIT TIME TICKER IN TIMES SQUARE

Concept DescriptionTicker @ Times Sq will inform people of waiting time in the city hospitals

Desired outcomes• Better understanding of the attributes

and benefits of open source


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ZIP DOC

Concept DescriptionEnabling points to find the right doctor at the right time. Like Zipcar for doctors

Desired outcomes• Lower ER usage• Lower wait times• Increase prevention/maintenance

Measurement of outcomes• ER visits• Wait times for appt in doc office


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Technology

Health | Tech | Food Open Innovation Output 2011