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Presentation by Craig Thomler at the IABC Canberra October lunch
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Has government found its feet in social media?
Craig ThomlerGov 2.0 Advocate
Managing DirectorDelib Australia
IABC 15 October 2013
The short answer….
andYES
NO
The longer version
NOand
YES
Source: Museum of VictoriaCSIRAC - World’s 5th stored program computer, oldest surviving 1st gen electronic computer.
First ran in 1949, retired 1964. Played first digital music in world 1950-1.2x768 20-bit word storage, 1000 Hz processor, 10 milliseconds access time.Needed 30 kilowatts to run, weighed 2 tonnes & required 40 m2 floor space.
Agencies have made huge strides…
1949 – CSIRAC first ran (in use until 1964)
1990s – ATO is using internal discussion forums
2004 – GovDex pilot launched
2006 – First Australian Government blog
2008 – First Australian Government Twitter accounts (in order: Questacon, Nat. Film & Sound Archive, DEEWR TrainingGovAU, Sandi Logan)
2009 – Gov 2.0 taskforce, APSC releases interim protocols for online media participation, data.gov.au beta launches
2010 – Declaration of Open Government by outgoing Finance Minister
2011 – data.gov.au launches, 150 Australian Government Twitter accounts
2012 – APSC revises guidance on participating online
2013 – Australian Government indicates it will join the OGP, over 200 Australian Government Twitter accounts
Source: Facebook February 2004
Particularly compared to the corporate sector…Facebook map of the world 2004
Source: Facebook December 2010
Facebook map of the world 2010
Source: Facebook September 2013
Facebook map of the world 2013
Source: Australia.gov.au Feb 2004 - The Wayback Machine (harchive.org/web/web.php)
Australia.gov.au - 2004
Source: Australia.gov.au Dec 2010 – The Wayback Machine (harchive.org/web/web.php)
Australia.gov.au - 2010
Source: Australia.gov.au Oct 2013 – Live Yesterday…
Australia.gov.au - 2013
Never used social media
Use social media
35%
65%
38%
62%
38%
62%
100%
0%
2004 2011 2012 2013
Australian social media use (as we define social media today)
Source: Sensis Social Media Report 2011-13
“The use of Web 2.0 is now commonplace in APS agencies.
There are hundreds of government social media sites, including Twitter accounts, Facebook pages and YouTube channels.
Web 2.0 approaches are regularly used in policy development opportunities and many Australian Government datasets are included on data.gov.au with more being added regularly.”
- APS State of the Service Report 2011-12
Source: APS State of the Service Report 2011-12
Digital is considered mainstream for government
Public sector use of social media
Australian public
Use internet: 86%Use social media: 65%
Australian Governmentofficial use of social media
Agencies: 73% Politicians: 77%(prior to 2013 election)
Sources: Sensis 2013, eGovAU 2012-13
However….
NOand
YES
• Culture of public service
• Awareness and accurate knowledge of social media
• Concern over career impacts
• Sufficient base of skilled and experienced professionals (and the training and support to develop this)
• Political winds….
Still deep-rooted challenges to address
LeadersFast followersSlow followersTail-enders
Communication
Attorney-General’s
Defence
Agriculture
Foreign Affairs and Trade
Education
Finance
Health
Human Services
Immigration and Border Protection
Industry
Infrastructure and Regional Development
Resources, Energy and Tourism
Social Services
Prime Minister and Cabinet
Veterans’ Affairs
How Australian Government departments are doing
Treasury
Source: Craig Thomler – review of APS Department social media progress – 2008-2013
Environment
Hope• The genie is out of the
bottle (won’t fit back in)
• Interest is broadening beyond Comms/IT
• Seniority of early adopters is growing
• APS expertise is growing
Hope or despair?
Despair• No political leadership
• Grey and restrictive APSC guidance
• Focus still on quantity, not quality
• Old guard have not yet stepped down
On balance
NOand
YES
Takeaway
So can you teach an old dinosaur new tricks?
Takeaway
Yes, if you update their plumage
Takeaway
And the APS is on its way…slowly!
Thanks
Craig [email protected]@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/@Delibaunz
Cross-Agency Social Media (CASM) forum25th October – at DEEWR (50 Marcus Clarke)
Featuring
• Hootsuite
• Twitter Australia
• #Aboutthehouse
Interested? Email: [email protected]
Source: APS State of the Service Report 2011-12
Shoutout