Hands On Social-ogy (AFP Congress)

www.LauriePringle.comAFP Congress 11/30/10

Hands On Social-ogyEmbrace it!

AFP Congress 11/30/10

AgendaWhat I think we’ll cover

Intro to & Impact of Social Media

Facebook• Stats you need

to know• Friendlists• Page vs. Group

Twitter• Names, Bio’s &

Background• Tweetdeck & other

tools• Twitiquette &

other tips

General• Creating

conversations

What I hope we cover

Facebook • Ads

LinkedIn• Groups• Jobs• Apps

• Settings

Foursquare• What?• Why?• How?

www.LauriePringle.com 2

www.LauriePringle.com 3AFP Congress 11/30/10

What is Social Media?• First and foremost… it’s social.• It’s not a “static” thing. • It’s community and relationship building.• It’s on your laptop, phone, iPad, & anywhere else

people access the internet.• It is increasingly becoming integrated into every

aspect of our lives.• It’s also… not going away.


YOU Are Social Media• Every single one of you has the power, as an

individual to reach more people than ever before!• Traditional Media is increasingly less impactful and

your supporter’s personal stories and good word are increasingly more powerful.

• What can one person with a few online friends do…?


Empower change

• Force an organization to do better…– 1 guy– 40 followers– “Retweeted enmasse”– CNN Aired it– TTC worked harder to do

better


Stage a Protest• One really fed-up guy.• One Facebrook group.• Hundreds of thousands of

Canadians join.• 60 Cities.• Thousands of Canadians.• Ongoing events with

dedicated, likeminded people.


Engage Communities• Mike & Ikes contest

– ALS Canada & Volunteer Kinga rallied people to vote daily more than 68,000 times.

– Cash prize, web presence, happy volunteer – Traditional Media Exposure

• http://www.metronews.ca/toronto/work/article/592848--from-tragedy-a-new-purpose

• http://www.thestar.com/article/843152--contest-winner-honours-late-mom

• Appearance on CP24 and Rogers Cable TV• and more….

http://www.metronews.ca/toronto/work/article/592848--from-tragedy-a-new-purpose

http://www.metronews.ca/toronto/work/article/592848--from-tragedy-a-new-purpose

http://www.thestar.com/article/843152--contest-winner-honours-late-mom

http://www.thestar.com/article/843152--contest-winner-honours-late-mom


Enhance your events


GREAT! Where do I start?


ZOMG – Oh Noes • Breathe…

• You don’t need to know it all.• You can’t break the internet.• Remember – Social Media isn’t about the media. • It’s about the people.

– And you’re already good at people! (I hope)


Dew it!• There are a few platforms and tools you need to

know about.• They’re (mostly) easy.• They’re free.• And you can leverage enormous success if you give it

time and approach it strategically.• Lets dew it!



Facebook• 51% of Canadians are using Facebook… (fewer of us vote)• Charities (and most businesses) are HORRIBLE at Facebook• What you must learn to do on Facebook

– Build friend lists– Know the difference between groups & pages– Place Advertisements (test and retest)– http://www.socialbakers.com/facebook-statistics/canada

– Talk with people

http://www.socialbakers.com/facebook-statistics/canada

http://www.socialbakers.com/facebook-statistics/canada


Dinosaurs, Dodo’s and Privacy

• Privacy is extinct! If you wouldn’t say it to grandma, don’t say it on Facebook. (or Twitter or… well just don’t say it)

• It doesn’t matter what your privacy settings are – someone, somewhere, knows it’s you… and you should assume that means everyone, everywhere can and/or will learn what you’ve posted.

• That said friends lists can help you limit what people see and don’t see.


Friend-lists• Allow you to segment and direct what you share on personal

profile.• It’s polite and enables you to be prolific in sharing, without

spamming people’s newsfeed full of irrelevant posts.• Not something you can use on “Pages”, but it’s good to know

as we become “public” personalities and people view our profiles.

• Tip: The left margin is your friend.


Page or Group?• Groups are linked to individuals. Pages are

organizational individuals.• Groups can send emails that arrive in an “inbox”.

Pages send “updates” which often go ignored.• Pages can use applications & social ads.• Groups have more control over who participates…

like a private club.• No conversion. Choose Wisely.


Twitter• The social network

people love to hate!• It’s a great place to have

a conversation.• Not as easy to get

started as Facebook.



Setting Up Twitter in Ten• Short name that is easily identified with your brand. • Make it clear who “tweets” on the account.• Be location specific. Don’t say “worldwide” or

“global”. • Have a great bio that’s fun, informative & welcoming.• Create a custom background: a nice photo works.• Twitter.com sucks. Use a 3rd party app.


Finding people to Follow• Twitter Email link (yahoo, rogers, gmail – not Outlook )

• Find people & Advanced Search• LinkedIn • WeFollow, Twello & Listorious• Look at who other people follow and follow them.• Topic search and respond where appropriate.• Most importantly… talk to people – and help them

find you.


TweetDeck• There are many 3rd party apps to choose from. I like

TweetDeck. http://www.tweetdeck.com• Tweetdeck allows you to read and post on multiple

platforms, segment lists and filter in real time. • Tweetdeck makes Twitter Twemendous • Other topics – finding followers, bit.ly, Twitpic,

mobile tweeting & TweetUps.• Co Tweet, Thready & Measurement

http://www.tweetdeck.com/


Tweet Tips• When talking about others “tag” their account using the @

sign. (this is how people follow/find you)• If the @ sign is first – it goes just to that individual. It will also

be seen by anyone following BOTH accounts.• Private messages are Direct Messages. You can only “DM”

people following you.• Use Hashtags for events & topical posts.• #FollowFriday & #CharityTuesday.• Don’t auto-follow. • Do thank people who follow.


Twit-iquette• Listen, reply, retweet:

– You wouldn’t go in to strange place and ask everyone to give you something… don’t do it on Twitter.

• Read before you retweet.• Add a comment (where possible), before you post a retweet.• Content matters… but so does personality.

– Be fun. It counts.• Links first, phone second (or not at all).• Thank people often.


Other Tools?• To Tweet Live – or Co-Tweet?• Most Tweets should be done live. However…• There are a number of services that allow you to automate. • Schedule Tweets sparingly. • Use mobile apps to tweet on the run.

– For iPhone I like TweetAgora– For Bb I like UberTwitter

• Bit.ly• Nutshellmail


LinkedIn• If you’re not on LinkedIn – you’re missing

opportunities.– Professional Development– Prospect Research– Events– Education– Advertising?


LinkedIn Tips

• Have a great headline• Be thorough, but brief.• Be cautious of the twitter connection.• Two settings you must know about.• Take advantage of groups and topic posts.• Be professional.


Building Your Base• Be Social: Ask & answer questions.• Have conversations. Off topic is great. Be real. Be a person.• Cultivate & Steward: Thank people & reciprocate.• Create reasons to connect offline with your online people.

(phone, advice, events, open house, tweetup, photo’s)• Know your audience and plan your interactions based on their

motivations and preferences.• Make it a routine to look for your donors on social media

sites. How many friends to they have?• Earn the right to ask.


Your Next Steps• Get mobile.• Follow/friend great people

you meet at AFP.• Come to the “TweetUp”.• Create friend lists & Twitter

lists.• Set up Tweetdeck.• Set aside time to engage.

• Start searching SM for your existing donors.

• Watch how they use SM.• Ask questions.• Start thinking about content

that might be adaptable.• Listen. Learn. Respond.• Have Fun!


Congratulations!

You are now a social media expert

Technology

Hands On Social-ogy (AFP Congress)