The psychology behind conversion

Agenda

1. Attention!!

2. Social Proof!!

3. Urgency

Attention

A cognitive process in which someone focuses!on one stimulus from the context

Attention & Retention

Make sure you stand out

Social proof

Copying behaviour People do this to simulate behaviour they think is right

Halo Effect

The phenomenon where people grant an!unknown person multiple traits, based on!one (visible) trait

Urgency

So…

Keep psychology in mind every step of the way

Thanks!

@tdevalk

facebook.com/yoast

yoast.com

Thijs de Valk