Embed Size (px)
DESCRIPTION
In the age of free mobile photo apps that rival Photoshop and Twitter accounts with greater reach than the New York Times, you don't need a big budget, a big agency, or a big distributor to find a big audience. All you need is a big idea, well executed. We've gone after indie darlings, summer blockbusters, and the top film festivals, guest-a-gramming and hashtag bombing, without a budget, and often walking the fine line between having permission and getting noticed because we didn’t. We’ll share what succeeded and what failed--from concepts to prototypes, road maps to executed stunts. You'll hear how we pitched ideas to films and festivals we love, big and small, how to pave your way in a space without precedent, and how to keep your marketing budget tiny while putting all those X-Pro II and Amaro shots of lens flare, launch posters, and panel appearances to good use. Vote here: http://bit.ly/GramFilm
Citation preview
Guest-a-Gramming
and
Hashtag Bombing
SXSW Film 2013 | Social Networks | Panel
@devonvsmith and @jordanfugate
We fell in love with Instagram.
We started following films, festivals, and studios.
Then we read about people guest-a-gramming.
We thought... We can do that.
Join us for an account of our
successes & failures
concepts & pitches
tools & stunts
