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ThinkBiz Pitching Event #2 Inbound Marketing on the case study of GreeceInsiders.com by Philip ProtogeridisWeb - http://www.thinkbiz.grFacebook - https://www.facebook.com/thinkbizgrTwitter - http://www.twitter.com/thinkbizgr
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Pitching Event #2
Greece Insiders
www.thinkbiz.gr
What exactly is ThinkBiz?
A Student Entrepreneurship Club Based in Athens
@thinkbizgr
Pitching Events
We will be organizing Events where
awesome people will talk about
awesome things they’re doing
Philip Protogeridis
@protogeridis
Philip Protogeridis
Athens University of Economics And Business – Department of
Informatics
What is Inbound Marketing
People like to think of it
as a Funnel
You know what it is, you just didn’t
know how it’s called
Inbound > Traditional
Case Study
1. Prompt Users to Share/Tweet their
Booking from the Website
“Just booked my Insider Tour at Monastiraki from Andreas!”
2. Photos of the Insider Tour
- Facebook Application
3. Twitter Hashtag
#greeceinsidering
#insidertour
4. Instagram Activity
- Hashtag for Greece Insiders
5. Pinterest Sharing - Photos of Greece
- Insider Tour Photos
- Infographics about Tourism
6. Blog Activity
- Greece Insiders Blog with
Experiences, News, Updates
- Interaction with Worldwide Tourism
Blogs (posts about the website)
7. Newsletter
- New Tours Available
- Tourism News
- Updates
8. SEO Words and Phrases
concerning Tourism and
Locals
Thank You
Philip Protogeridis
@protogeridis
Philip Protogeridis
Athens University of Economics And Business – Department of
Informatics
