2

Special Thanks!

The China Business Network

@TheRealPRMan

3

Gravity Summit Agenda

9:00 Welcome / Introductions

9:15 Social Media Marketing Overview, Beverly Macy

9:45 KEYNOTE: “How Social Media Will Transform the Fortune 500”

Bob Pearson, Blog CouncilFormerly VP, Dell Inc.

10:30 Networking Break

10:45 Twitter as a Business ToolRodney Rumford

11:30 “Social Media: The bridge from print to...”

Alasdair Stewart, City Editor of Walla Walla, WA Union-Bulletin

12:00 Networking Lunch

1:00 Using Social Media Tools to Drive Customer Loyalty and Retention" Charles E. Miller, Director, Social Media Strategy

1:45 “How Social Media is Changing the Public Relations Ecosystem"Jason Kintzler, Founder and CEO, PitchEngine

2:15 Leveraging the Wisdom of Crowds to Further Engage Target Markets and Garner Brand Intelligence"

Michael Agnich, Co-Founder, CTO, Predictify

2:45 Networking Break

3:00 “Integrating Social Media into the Marketing Mix”Moderator: Silicon Valley Brand Forum Cisco, Facebook, DIGG, SixApart

4:00 Expert Q&A

4:30 Adjourn

5:30 TweetUp at Zibibbo’s Palo Alto

4

Bridging the Gap

1. Educate, Learn, Inform, Empower» From Peers and Experts» Best Practices

2. Strategies and Tactics for Your Business

» Getting started

3. Networking» Offline, Online

5

Your Experience Today

1. Drinking from the Fire Hose2. New Ideas and Strategies3. Food for Thought

6

What’s Happening?

• The Internet is everywhere

• Broadcast Viewership and Listenership is Eroding

• Newspaper Readership is Declining

• People Avoid Advertising

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Communication 101

Sender Receiver

Message

Create a conversation

8

New Reality

http://www.youtube.com/watch?v=ciSrNc1v17M

http://current.com/items/89891774_twouble-with-twitters.htm

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The Social Media Web

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The New World We Live In

• The Pentagon just endorsed using Facebook and Twitter

• BestBuy - 85% lower turnover as a result of its Blue Shirt community

• State Farm uses an internal Ning community to improve morale

• Twitter has been monetized – by Dell• Sprint, SouthWest and Comcast use Twitter as a

Customer Relationship Mangement Tool

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Where Is Your Audience?

• Blogs • Social Networks • Message Boards/Forums • Video Sharing Sites • Photo Sharing Sites • Wikis • Virtual Worlds

12

Social Media Listening Plan

• What content are your customers creating?

• What are they interested in?

• What is their motivation? • Is the feedback

actionable/valuable?

13

The Obama Effect

• Stand for something • Capture and empower your fan base • Turn on the videos • Lighten things up • Touch your target • Measure green, make green • Define your value

• Spend it if you've got it

14

Groundswell Is About….

1. Listening to customers2. Talking to customers3. Energizing customers4. Helping support customers5. Embracing customers

15

TweetUp Mixer

You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 

90024Website: http://www.palomino.com

Phone: (310) 208-1960

 OPEN TO EVERYONE!Come meet us after the Gravity Summit Event!

  No Host Bar - Free to everyone

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How To Get Started

• Start with a plan, not tactics.  

•“Give to get” New Paradigm - Giving value before expecting anything in return.

•Commit resources & time to be successful or you may very well fail.

•Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with.  

•Understand, you do not control the message.  What happens in Vegas…ends up on Google

•Welcome participation, feedback and co-creation. Encourage participation with communications, especially with brand evangelists.

•Metrics should roll up to objectives and objectives should be relevant to the channel.  

17

What Are Your Objectives?

• Where is your audience?• What do you want to achieve? Be specific• How do you engage?• Allocate your resources: Financial and

Personnel• Deploy and Launch• Ongoing maintenance and measurement

18

Suggestions

• Start a blog on Wordpress or Blogger• Family, vacation, hobby

• Follow your businesses on Twitter• Update your Linked In Account• Ning Community Site

19

Social Media Worst Practices

• Being FAKE in any way

• Not listening

• Being oblivious to formal & unwritten social rules

• Being pushy or overtly salesy in messaging

• Approaching social media channels as SILOS

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Q&A

• • •

21

Gravity Summit Consulting Services

• Education and TrainingThere is no such thing as a one size fits all approach when it comes to social media. The education and training service is designed to show you how to use social media tools and strategies that cater to your specific needs. Some companies want to know what twitter and wikis are, other companies want to know how they can create and identify online communities. Whatever your needs are we will work with you to make sure that you and your team get the education and training that you need to succeed and deliver results.

• Social Media Ideation and Strategic PlanningThe social media audit analyzes the current state of social media for your company. We provide strategic analysis and recommendations that will help your organization realize short-term benefits while setting a foundation for long-term results. We look at the competitive landscape as well as your target market to provide customized plan catered specifically for your company.

• Social Media Consulting and Custom ServicesConsulting can either be on a hourly/project/monthly basis and is customizable. Consulting can include everything from spending a few hours on explaining how to use Facebook to doing an opportunity assessment, advising on technology selection, campaign implementation, community identification, or a number of other services. We work with branded mobile apps (iphone, bb, other) as well as help in the Community Manager recruiting and selection process.

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Thank You!

  www.gravitysummit.com

Rodney Rumford858.720.9604Twitter: www.twitter.com/rumford

Beverly W. Macy310.860.4788Twitter: www.twitter.com/beverlymacy