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Fast Facts
19,300,000
54,000,000
63%
Monitoring the Grand National since 2013
What did we monitor?
Mobile sites (m.)
Native apps
What is at stake for these businesses during the Grand National?
What is at stake for these businesses during the Grand National?
What is at stake for these businesses during the Grand National?
What is at stake for these businesses during the Grand National?
What’s going to affect user experience?
What’s going to affect user experience?
What’s going to affect user experience?
So make sure you measure them!
Let’s see some real data…
Traffic was a factor…
Traffic was a factor…
…as was page weight
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Tran
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ght
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Time to bet (seconds)
…as was page weight
0
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3500
4000
1 2 3 4 5 6 7 8 9 10 11 12
Tran
sact
ion
wei
ght
(kB
)
Time to bet (seconds)
As pages get
bigger…
… response times get slower
Most sites required least 3 page visits before reaching the bet page
What do we recommend?
Mind your page weights
Mind your page weights
• Bandwidth and connection speeds are rarely ideal• Design for “mobile first”• Don’t overdo it on images – always use compression
Watch those third party tags and scripts
Watch those third party tags and scripts
• Decide what is truly necessary at peak times• Clear lines of communication between IT and marketing• Keep number of connections to a minimum
Give users a clear path to the betting page
Give users a clear path to the betting page
• Optimise number of steps from landing to bet page• Cache content between each page• Give clear UX cues for popular events at the right times
Know the effects of high traffic
Know the effects of high traffic
• Always performance test ahead of time• Cache as much as possible and use CDNs• Consider cloud based auto-scaling and traffic management solutions
How can Intechnica help?
Image attributions
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