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SEPTEMBER 2012

Gram Vaani Community Media

V O I C E O F T H E V I L L A G E

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About us

Vision: “Build citizen-driven media platforms that give communities a voice of their own”

Working at the interface of Technology | Media | Development

Strategy Evolve synergies between communities, the government,

large development institutions, and media agencies

We work all across India with more than 30+ non-profit organizations, and now in Africa too

Awards and recognition mBillionth award 2012 Rockefeller Challenge 2012 Finalists in Vodafone Mobiles for Good 2012 10 most innovative companies in India (by Fast Company) Economic Times Power of Ideas 2010 Manthan Award 2009 Knight News Challenge 2008

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Our projects

1. GRINS: Automation system for community radio stations

28 deployments across 12 states in India, 6 deployments in Africa

Campaigns on NREGA, PDS, primary education, maternity health across our network of stations

2. vApps: Community engagement tools Indian deployments: Jharkhand, AP, UP International: Afghanistan, Pakistan

3. FullCircle: Social audit tools for communities

Monitoring of garbage sites, in partnership with MCD in Delhi

Evolving into a citizen-government engagement platform: Mericity

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Details of our work in building technologies and processes for community media

GRINS: Automation system for community radio stations

vApps: Community engagement services

FullCircle: Social audit tools for citizen-government engagement

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What is community radio?

FM station, run by a non-profit 15-20km range Content

Community talk Interviews of politicians Programs for school kids Youth events Educational programs

Leads to empowerment, awareness, community building Capital cost: 6L Operating cost: 30K per month

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GRINS radio automation system

GRINS: Gramin Radio Inter Networking System

Makes it easy to run community radio stations

Full telephony support: People can call into the station and leave voice recordings, or go live on air

Content management and statistics on programs played out

Internet streaming of live broadcast

Community database: The station can maintain a database of volunteers, staff, community resource people, etc, and reach out to them through group SMSes and voice messages

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GRINS is running successfully in 30+ community radio stations across the world

Radio Bundelkhand in Orccha, Madhya Pradesh in partnership with NGO Development Alternatives (DA)

Gurgaon ki Awaaz in Gurgaon, Haryana in partnership with NGO The Restoring Force

Sangham Radio in Pastapur, in partnership with Deccan Development Society

Kumaon Vani in Mukteshwar, Uttarakhand, in partnership with TERI

BOL Hyderabad in Hyderabad, in partnership with University of Hyderabad

Tashi Delek Radio in Dharamshala, in partnership with Tibetan Children’s Village

Jago Mumbai in Mumbai, in partnership with Khar Residents Welfare Association

Radio Atlantis, in South Africa, in partnership with the Commonwealth of Learning

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CR India network

Used GRINS footprint to bring stations in India on the same platform

Networked with over 30 stations across 12 states. Cumulative listenership ~ 6L, word-of-mouth ~ 25L

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Information campaigns on the CR network

5 stations, from Kerala, Tamil Nadu, Gujarat, Uttarakhand, MP

3 themes: NREGA, PDS, RTE

Three phase process: At each station… Survey 10 villages to get introduced to different stakeholders, and

understand specific problems related to the government schemes Consult with us to create interesting radio programs based on the feedback Encourage listeners to call back and report problems, give feedback, tell

their own stories

Creates a two-day conversational mechanism for communities to understand rights and entitlements under different schemes

Outcome: Better than standard broadcast information campaigns on radio and TV

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Building technologies for community media

GRINS: Automation system for community radio stations

vApps: Community engagement services

FullCircle: Social audit tools for citizen-government engagement

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vNews: local community news in voice

A mobile phone based platform for crowd-sourcing of local news from across a state

Village groups call into a toll-free number to tell stories and experiences

The submitted stories are validated and moderated by a trained editor

Validated stories are published online

Validated stories are also published for access on same toll-free numberOther people can call into the toll-

free number to listen to the validated stories

Valuable statistics and reports can be derived from the information collected

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vNews in Jharkhand

~ 1500 calls per day ~ 10,000 callers ~ 4 min average time per call ~ 6,000 returning callers

Main areas: Khunti, Lathehar, Dhanbad, Giridhi, Sarai Kela

Topics: Casual folk songs, opinion, NREGA and PDS feedback, disease outbreaks, government announcements, women stories

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Social media over phone

Mon Tue Wed Thur Fri Sat Sun

Governance Health Education Agriculture Women Culture Livelihood

Announce-ments, people’s suggestions, grievances, entitlements

Advisories by ANMs and doctors, notifications, health programmes

Career counseling, exams, children news

Seasonal needs, information, KVK interviews

Stories, careers – ANMs, Samakhya, SHGs, case studies

Tribal songs, harvest celebrations, poetry, jokes

Job openings, income advise

Special segment each day

Channelization for topic-specific news

Broader base of channel partners and local entrepreneurs

Job postings

Local classifieds

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Partners for vNews in Jharkhand

Sesame Workshop -> EducationGram Swaraj Abhiyan -> Panchayati RajPublic Health Resource Network -> Community health

workersBharat Gyan Vigyan Samiti -> EducationNREGA Sahayata Kendras -> LivelihoodKrishi Gram Vikas Kendra -> AgricultureLeads Trust -> Education…

Continuously adding more partners on different themes

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Other deployments of vNews

Afghanistan: Mahaal News Network

5K+ calls per day, publicized across 40 radio stations

Pakistan

Uttar Pradesh, India: With UNDP and Video Volunteers

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The vApps suite of applications

vSurvey Customized survey design on IVR Being used in eastern UP to collect data on micro-insurance awareness and

feedback of SHGs on their federation

vHelp Patching of calls with a network of volunteers If all volunteers are busy, the call gets archived much like voice mail Used to manage a journalist helpline, helpline for the homeless

vNews Local news-over-phone service Can proxy as a community based question-and-answer system Local classifieds Customize to combine with other applications

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Building technologies for community media

GRINS: Automation system for community radio stations

vApps: Community engagement services

FullCircle: Social audit tools for citizen-government engagement

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MCD: Complaint management with public scrutiny

People call into an IVR system and leave message recordings about complaint details

MCD officials listen to the recordings and categorize them

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Public scrutiny through FullCircle

Statistics are automatically plotted on complaint redressal rates, repeat complaints, etc

Published on Facebook and newspapers. Puts pressure on government officials to improve redressal rates

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New avatar: Citizen based monitoring of garbage collection sites

MCD is keen to scale initiative all across Delhi. Has improved their internal tracking and reporting processes

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Moving into a comprehensive citizen-government engagement platform

Solicit citizen feedback in fund utilization, prime issues that need attention, and improve awareness

In partnership with NGOs Satark Nagrik Sangathan and Action India

Pilot project in May 2011 with Action India: Slum colonies in East Delhi

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Our partners

MCD Delhi

Knight Fndn.IIT Delhi

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Our team

Dr. Aaditeshwar SethCo-Founder

Assistant Professor, IIT Delhi,Ph.D, University of Waterloo,B.Tech, IIT Kanpur

Aaditeshwar leads the technology development and product design, bringing new generation solutions to the rural Indian context

Roshan NairDirector, Programs

2 years with US startups in the energy sector, 2 years community development in tribal areas in IndiaMPA and BBA from UT Austin

Roshan brings a combination of rural, research, and financial experience to the team. He helps structure projects and their implementation.

Mayank ShivamCo-Founder

Business head with Jabong,com; 5 years with McKinsey & Co. as management consultant,MBA, IIM Lucknow

Mayank advises on the overall strategy and business partnerships, bringing to bear his rich consulting experience

Strategy and management

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Our team

Dinesh KapoorProduct Manager Voice Applications

3 years with MicrosoftM.Tech, IIT DelhiB.Tech, IP University

Dinesh leads the development of voice applications and is driving the current vAct and vNews applications

Balachandran C.Technical Consultant

B.Tech, IIIT Allahabad Bala architected the voice platform and ensures that our technology is converted into relevant and user-friendly applications

Zahir KoradiaProduct Manager GRINS

Ph.D candidate, IIT MumbaiM.Tech, IIT Kanpur

Zahir leads the development of the GRINS platform for community radio stations

Kapil DadheechTechnical Support Engineer

BTech, Arya College of Engg Kapil single-handedly manages 30+ installations of GRINS and 10+ installations of voice applications

Rohit JainSystem administrator

MCA, Sikkim Manipal UniversityMicrosoft certified sys. admin.

Rohit manages remote installations of GRINS and voice applications

Technology

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Project coordination

Our team

Sayonee ChatterjeeProject manager

MA Sociology, Pune University. 5 years experience with PRADAN and PRIA NGOs

Sayonee manages our Mericity.in and MCD initiatives in partnership with various NGOs in Delhi

Aparna MoitraResearcher

Gold Medalist & MSc Development Communications and Extension, Lady Irwin College

Aparna manages our Jharkhand deployment of mobile news and coordination with field staff

Ranchi office

Shambhu MahtoState coordinator for JMR

LLM, Ranchi University Shambhu manages the field operations of Jharkhand Mobile Radio in Ranchi, popularizing it and managing our district coordinators

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G r a m Va a n i C o m m u n i t y M e d i a

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Thanks