Google vs. facebook?Google vs. facebook?

GoogleGoogle

Is about the algorithm understands natural query language

facebookfacebook

Is about peopleUnderstands human nature

Google

• 65 percent market share

• company name synonymous with the verb search

• $23 BILLION estimated annual revenue

facebook

Only $500 million estimated annual revenue

Surpassed Google • visitor minutes spent online• unique visitors

facebook

Some people would rather get information from their friends than from an anonymous formula

facebook’s targetfacebook’s target

By spreading facebook features into websites, facebook learns who is using which sites and what content is popular for which types of people.

Websites will increase registrations, increase pageviews, increase sales, and most importantly be able to display much more highly targeted ads. 

Google’s challengeGoogle’s challenge

Future of Search incorporates a range of services

facebookTwittercrowdsourced local recommendationsrealtime web

Facebook Feature

Google Feature

Benefit to Publisher

Benefit to Facebook

Facebook Connect

Google Friend Connect

>registrations

>logins

Learn which sites are popular and how they are visited.

Facebook Search

Google Site Search

Returns products & content popular w/in social network>pageviews>sales

Learn what products and search terms are popular.

Facebook Like Google Buzz Posts content to newsfeeds drawing traffic from friends

Learn in real time what content is popular and viral.

Facebook Banner Ads

Google DoubleClick

Higher CPMs: >social & profile targeting < content or behavioral targeting

Google’s banner ad revenue.

Facebook Text Ads

Google AdSense

“ “ Google’s text ad revenue.

Thank you to:Steven Levy, WiredPeter Yared, VentureBeat