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Agenda

Basics Vanity Metrics Traffic Sources Content Goals

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What Does Analytics Do? Google Analytics anonymously tracks how visitors interact with a website, including

where they came from, what they did on a site, and whether they completed any of the

site's conversion goals. 

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Date Range Am I making Progress? - Compare to Past

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Vanity Metrics

Visits tells you how many visits there were to your page. A visit is defined as a page view when that user has viewed no other page on your site in the past half hour.

Pageviews tells how many times the pages on your site have been viewed.

Pages/visit tells how many pages, on average, users view when they come to your site.

Bounce Rate tells what percentage of users left after viewing only one page on your site.

Avg. Time on Site shows how long each user spent on your site.

New Visits shows what percentage of your users have not visited your site before

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Traffic Sources Traffic Sources Overview shows which percentage of users are getting to your site by typing your URL directly into their browser, as well as via search engines, referring sites, and other avenues such as emailed links.

Where are my visitors coming from? Where should I allocate my online resources?

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Content This report provides an overview of pageview volume and lists the pages that were most responsible for driving pageviews. You can also reach some useful reports that reveal how users interact with your site and statistics related to how they found your site in the first place. 

Which are the most commonly viewed pages on your site, and how are they used? Which are the most commonly viewed groups of pages on your site (grouped by title), and how are they used?How popular is each page on your site and how important is the page to your business?How effectively do your landing pages entice visitors to click further into your site?

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Goals For non-ecommerce sites, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals or for your overall conversions and conversion value.

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