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http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
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Google Analytics
For Marketers and Dummies
Frank Coyle – President
Shadrack Scott – Sr. Client Manager
October 28th, 2009
Presentation AgendaAbout Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• PPC & SEO
• 12 team members, 40+ yrs of SEM experience
• Servicing clients across all verticals and revenue models
• What are funnels and how do you use them?
• What data is important and what’s not?
• What can you do with this data?
• How can I track banners, Facebook ads,
Local Search, etc. with Google Analytics?
Presentation AgendaYour Pressing Questions
• Goals and funnels
• Reports & taking action
• Advanced techniques
• Q & A
Presentation AgendaAgenda
Understand, Optimize, Improve
• Yahoo, Google, Bing
• Paid, Organic, Referral,
Local Search
• Email marketing
• Social media
Sales or Leads
Direct
PPCSEO
Presentation AgendaConversion Funnels
Traffic
Lead Gen
Quote Webinars Whitepaper
eCommerce
Purchase
Presentation AgendaMultiple Funnels
PPC
Lead Gen
Quote Webinars Whitepaper
eCommerce
Purchase
Presentation AgendaSetting Up a Goal
Google Analytics Funnel
Page 12
Reports
• Improve ROI
• Increase converting traffic
• Exclude non-converting traffic
• Look at goal conversion rates
• Put metrics in context by comparing data
• Track Organic traffic
Report 1: Compare Traffic
Report 1: Compare Goals
Report 2: Keywords
Report 3: States
Report 4: Landing Pages
Page 18
Report 5: Ad Performance
• Segmentation
• Form field tracking
• Tracking downloads videos, etc
• Local search and banner tracking
• Ecommerce
Page 19
Advanced Google Analytics
Page 20
Advanced Segments
Custom Segmentation
Form Field Drop Off
Tracking PDF Downloads & Videos
• GA allows tracking of events:
– Downloads, Clicks, PDFs, Flash, outbound links, Videos
• These are not pages. No GA tracking code!
• For PDFs, clicks, use:
– Use _.Trackpageview• Treats the action as a pageview
• Example:
– Want users to download maps.pdf
<a href="http://www.example.com/files/map.pdf" onClick="javascript:
pageTracker._trackPageview('/downloads/map'); ">
Banner Ad, Local Search Tracking
• Want to put a tracking
string in the URL of
your local listing
• Use GA’s URL with
unique tracking string
URL Builder
http://www.frankspiano.com/?utm_source=google&utm_medium=maps&utm_content=seattle&utm_campaign=Local
Ecommerce
• Installing
• Turning it on
• Tracking code
• pageTracker._addTrans() & pageTracker._addItem()
• 3rd Party Shopping Carts
• Order Id; Total
• Order Id; SKU; price; quantity
• Reports
Ecommerce
Ecommerce
Ecommerce