Google Algorithm Update- Google Caffeine

<ul><li>Google Caffeine Bala Abirami, SEM Dot Com Infoway </li><li>Agenda <ul><li>Introduction </li></ul><ul><li>Google Vince </li></ul><ul><li>Google File System II </li></ul><ul><li>Features of Google Caffeine </li></ul><ul><li>Until Now </li></ul><ul><li>SEO and Caffeine </li></ul><ul><li>Questions </li></ul></li><li>Introduction <ul><li>Google Caffeine is a next-generation architecture for Google's web search </li></ul><ul><li>Google Released the news on August 10 th with the preview of the Google Caffeine to Developers </li></ul><ul><li>Feedback from developers </li></ul><ul><li>Will Go live in a Single Data Center before Holidays </li></ul></li><li>Google Vince <ul><li>Google Vince named after the creator </li></ul><ul><li>Puts more weights on brands and pushes brands in search results </li></ul><ul><li>Factoring more on Trust of the website </li></ul><ul><li>Gave importance to trust, quality, authority,reputation, PageRank and other metrics that convey trust and values for a page. (But only for a few queries) </li></ul></li><li>Google File System II <ul><li>GFS is a scalable distributed file system for large distributed data-intensive applications </li></ul><ul><li>Google's core data storage and usage needs </li></ul><ul><li>It is widely deployed within Google as the storage platform for the generation and processing of data used </li></ul><ul><li>Google's "Caffeine" includes a rewrite of the Google File System </li></ul></li><li>Features of Google Caffeine <ul><li>Speed </li></ul><ul><li>Accuracy </li></ul><ul><li>Temporal Relevancy </li></ul><ul><li>Index Size </li></ul><ul><li>Real Time Indexing </li></ul><ul><li>Speed of the websites will be considered for Rankings </li></ul></li><li><ul><li>Speed </li></ul><ul><li>New And Old </li></ul></li><li>Accuracy </li><li>Accuracy </li><li>Temporal Relevancy </li><li>Index Size New And Old </li><li>Real Time Indexing <ul><li>Old </li></ul></li><li>Real Time Indexing <ul><li>New </li></ul></li><li>More Similar Pages </li><li>Until Now <ul><li>Google Caffeine Index Now on a Google Data Center: 209.85.225.103 </li></ul><ul><li>Not a Full Update until atleast January </li></ul><ul><li>209.85.225.103 IP address currently hits the Caffeine data center about 50% of the time </li></ul></li><li>SEO and Caffeine <ul><li>Increasing the Speed of the website </li></ul><ul><li>More importance to Keywords </li></ul><ul><li>A bit better understanding of related words / synonyms </li></ul><ul><li>Fresh Content </li></ul><ul><li>Tuning down some of the exposure for video &amp; some universal search results </li></ul><ul><li>Indexation of the web pages </li></ul></li><li>Questions ??? </li><li>Thank You </li></ul>