going GREEN

Dataquest | 2008

2 / 10

Why Green?

Businesses: growing concern about energy costs

CSR Good businessPerformance per Watt

3 / 10

Why Green? (India)

Economic senseRising cost of power Shortage of powerHigh backup capex.

4 / 10

Who Cares?

Energy-intensive businessesLow margin, tech-intensive areas: telcos..all those requiring 2+ levels of backup: UPS,

generator SMBs: cost of backup powerVendors

Mobile product manufacturersChipmakers, silicon design PC, server vendors.

5 / 10

Who Cares?

BPOs (CIOs)Telecom (CIOs)IT Services companies (CIOs)Banks (CIOs)Vendors (CTO, CEO)

Intel/AMD/TI Nokia, HP, IBM, etc

6 / 10

We (don’t) have the power

600 seater BPOLimited to +100Forced to switch to lower power systems

SME startupDecided on laptops

for power reasons

7 / 10

Green Steps

Application consolidation (reduces # of servers, devices, energy)

Lower-power systems (e.g. CRT TFT, servers blades)

Green buildings, natural lighting, efficient AC, solar power

8 / 10

Beyond IT…

Lighting consumes 19% of world’s electricity!

Mostly wasted.

9 / 10

Lighting…

EU: 75% office lighting uses outdated fluorescent tech. 1% use of lighting controls (presence detection, daylight control).

10 / 10

Some Players

Power mgmnt: APC, Emerson.. Chipmakers: Intel, AMD Designers: Texas Instruments TFT vendors: Samsung, LG PC vendors: HP, Dell, Wipro Server vendors: HP, IBM, Sun Mobile vendors: Nokia, Ericsson ‘Energy pioneers’ – Google, Intel Real estate cos…

11 / 10

You: A Green CIO?

Cutting energy op-ex and capexCSR as business need?Opportunity to expand role

12 / 10

You A Green CIO?

Rate your organization on energy efficiency (out of 5) IT infrastructure: ~ 2.6Building energy use: ~ 1.9

Base: 60 CIOs

13 / 10

You A Green CIO?

How many hours of power failure daily?Average: ~ 2

14 / 10

You A Green CIO?

In case energy is an issue, which is your greatest area of concern?Desktop: 16Data Center: 30Aircon: 11Building: 11

Base: 60 CIOs

15 / 10

You: A Green CIO?

Is energy efficiency a part of your top three KRAs for ’08-09? Yes: 31No: 25

Base: 60 CIOs