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Presentation given to OSU Extension FCD Statewide Conference - March 2009
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Experiment Station & Extension Communications
Getting the Most Out of Your Website
Jeff HinoLearning Technology Leader
Experiment Station & Extension Communications
Getting the Most Out of Your Website
Jeff HinoLearning Technology Leader
Drupal
<
Experiment Station & Extension Communications
• Why Drupal• Best Practices• The Future
Getting the Most Out of Your WebsiteDrupal
<
Experiment Station & Extension Communications
• “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
– Industry newsletter
Getting the Most Out of Your WebsiteDrupal
<
Experiment Station & Extension Communications
• TV is a “Lean-back” medium• The Internet is a "lean-forward" medium…
Getting the Most Out of Your WebsiteDrupal
<
Experiment Station & Extension Communications
Why Drupal?
Experiment Station & Extension Communications
Why Drupal?
• Drupal is an open-source, web-based Content Management System (CMS)
• Database content storage• Allows content control, editing, and uses of
templates• Requires very little programming to maintain
content• Centralized training and support
Experiment Station & Extension Communications
Why Drupal?
• Consistent look & feel across all of Extension• Reinforce image as a unified organization• Efficient updating of links and content• Easy to navigate • Robust search engine• Ready for the future!
Experiment Station & Extension Communications
A New Look for Extension Websites
Experiment Station & Extension Communications
A New Look for Extension Websites
LEFT RAIL: Local site information
Experiment Station & Extension Communications
A New Look for Extension Websites
TOP RAIL:
Primary navigation (same for all sites)
Experiment Station & Extension Communications
A New Look for Extension Websites
RIGHT RAIL: Publications & events (same for all sites)
Experiment Station & Extension Communications
A New Look for Extension Websites
Local Content Area
Experiment Station & Extension Communications
Best Practices
• Planning your website• Writing• Designing• Maintaining
Successful Websi
te Checklist
• ------------------------------
--------------
• ------------------------------
--------------
• -------------------------------
-------------
•--------------------------------
------------
Experiment Station & Extension Communications
Planning
• Goal analysis• Audience analysis• Content audit
Experiment Station & Extension Communications
Planning
• Goal analysis– Your content has to have a goal!– Does the content help the audience quickly
attain the goal?• Audience analysis
– Current audiences– Potential new audiences
Experiment Station & Extension Communications
Planning
• Redeveloping your website: Clean out your attic!
• Do your pages need to be revised, or deleted?
• Identify topics & navigation
Content audit
Experiment Station & Extension Communications
Planning
Experiment Station & Extension Communications
Writing for the Web• “If you’re talking about writing, that’s easy; write in
English, using proper punctuation, capitalization, etc., and simple words. Tell the whole story in the first sentence of no more than three lines, one sentence per paragraph.
• Get to the point quickly; write concisely, in the active voice; avoid redundancies; write in the past tense; attribute properly; when you change speakers, attribute first.
Experiment Station & Extension Communications
Writing for the Web• If you’re talking about appearance online, use a sans
serif type, 12-point (for ease of reading), write no more than five lines per paragraph and skip a line between paragraphs. No need to indent the first line.
• Every four paragraphs, insert a subhead telling what’s coming next.
Experiment Station & Extension Communications
Writing for the Web
• “Remember, the Bible describes creation in fewer than 800 words, so be wary of writing more than 300 words on almost any topic. What else do you need to know?”
Dr. Tom Knecht, HeadAgricultural Communications
Mississippi State University
Experiment Station & Extension Communications
People browsing the web don’t read; they scan and skim.
Writing for the Web
Experiment Station & Extension Communications
Writing for the Web
• Avoid Information Overload• All text = B-o-r-i-n-g!
– Break up the paragraphs with headings, subheadings, captions, images, videos, etc. Make your content visually interesting.
– You can always link to a PDF document for those who want more in-depth information.
Experiment Station & Extension Communications
Designing for the Web
• Each element…both text and images…should help the reader understand your message.
• Less is more. Use white space.
• Have a strong home page.
Experiment Station & Extension Communications
Designing for the WebYour home page should:• Successfully communicate what your website is
about.• Be short & sweet. • Put compelling, interesting information before the fold • Grab their attention…or lose ‘em.• Keep them awake!• Tell your visitor where to go • Be awesome.
Experiment Station & Extension Communications
Designing for the WebCreate dominant elementsCreate dominant elements
Follow nature’s spiral shape pattern to create a coherent look and feel.Follow nature’s spiral shape pattern to create a coherent look and feel.
Experiment Station & Extension Communications
Search Engine Optimization (SEO)
• How do you get the search engines to give a high ranking to your website?– Drupal does this well…– Layout– Keyword density– Choose a meaningful title -->URL
Experiment Station & Extension Communications
Where Are We Headed?
• “Your website isn’t something people read, it’s something they do. Visiting your site is an activity.”
– Industry newsletter
Experiment Station & Extension Communications
Where Are We Headed?
• Interactivity• http://thisisthefuture.com:• We're building the infrastructure in
Drupal
Experiment Station & Extension Communications
Where Are We Headed?
We're building the infrastructure in Drupal• Social Media (Web 2.0) features
– Blogs
Experiment Station & Extension Communications
Blogging
• 15.5 million active blogs • Use social media as a means of going
where people are in order to connect and communicate.
Experiment Station & Extension Communications
Blogging
• Robert Emanuel, Extension Water Specialist
• H2ONCoast blog– Uses OSU blog service
Experiment Station & Extension Communications
Where Are We Headed?
We're building the infrastructure in Drupal• Social Media (Web 2.0) features
– Blogs• Easy to post video
Experiment Station & Extension Communications
Where Are We Headed?
We're building the infrastructure in Drupal• Social Media (Web 2.0) features
– Blogs• Easy to post video• Pachyderm
– Pachyderm is an open-source web-based, media-rich interactiveflash presentation authoring andpublishing system.
Experiment Station & Extension Communications
The Three C’s…
• Communication• Content• Commitment
FCD
Experiment Station & Extension Communications
Commitment…
Then…
Now…
Next…
Experiment Station & Extension Communications
Where Are We Headed?
We're building the infrastructure in Drupal• A seamless, easily shared online
centrally managed database that links Oregonians to trusted, research-based sources of Extension information…you!
FCD
Experiment Station & Extension Communications
Thank you!
Jeff HinoLearning Technology LeaderEESC Kerr 422(541) 737-3381