Recruiting Solutions

Getting Started with LinkedIn Career Pages

Setting Up Your Page

LinkedIn Career Pages (LCPs) are a great way to reach the millions of professionals who use LinkedIn to research and discover career opportunities. Career Pages allow you to easily:

• Showcase your employment brand and put your best foot forward to potential candidates

• Create a personalized candidate experience with targeted recommendations and content

• Help candidates connect with your company by following, applying, or �nding more information

This guide will walk you through:

• Setting Up Your Page • Page Features • Targeted Audiences (Gold and Platinum pages) • Helpful Tips • Detailed Specs

For additional questions, email LinkedIn Enterprise Support at lcshelp@linkedin.com.

You’ll be providing a great candidate experience in no time. Let’s get started!

Creating A New PageTo create a new page:

1. Go to your company page on LinkedIn:

a. Find your page via LinkedIn search, or enter a URL of the form http://www.linkedin.com/ company/<companyName>/careers directly in your browser.

b. If you don’t have a company page, go to http://www.linkedin.com/companies, click “Add a company,” and follow instructions.

2. Once on your Company page, click on the “Careers” tab.

3. Click ”Edit” to add or change your LinkedIn Career Page content.

4. When you’ve reviewed all your changes, click “Publish.” Congratulations! Your LCP is now live, and can be seen by anyone on LinkedIn.

Once you’ve created your page, you can come back and edit the content as often as you like.

People at the Company Recommended Jobs

Where Employees Come From

1. Banner (with optional link)

2. Tagline & Subheading

3. About the Company

4. Employee Spotlight

5. Additional Information

Company Status Updates

Page Features

Editing and AdministrationYou can designate up to 25 administrators who can edit your LinkedIn Career Page. The “Administrator” role includes editing rights on all parts of your company’s LinkedIn Company Page, including “Company Overview” and “Products & Services.”

To view the list of administrators or designate new ones, go to the Company Overview tab, click “Admin Tools,” select “Edit” from the dropdown, and �nd the section titled “Company Pages Admins.”

This section contains a summary of the features available for Silver, Gold, & Platinum Career Pages. See the end of document for detailed speci�cations including character limits and image dimensions.

Customizable ModulesThe following modules enable you to deliver a personalized message to your target audience.

1. Banner ImageUse this large, front-and-center image to capture the attention of your audience and showcase your employment brand.

Editing: In the Edit view, click “Edit Image” and “Upload Photo.” Make adjustments by dragging and resizing the yellow rectangle. When you’re satis�ed, click “Save Photo.” (Optional: specify a URL to make image clickable and link to other assets)

2. Tagline and SubheadingCommunicate the heart of your branding message clearly with a succinct and prominent headline.

Tip: Aim to make an impression with a memorable and to-the-point tagline

3. About the CompanyCreate custom content to reinforce your branding message through text, a video or image, and helpful links.

4. Employee SpotlightEmployees can be powerful advocates for your company. This section allows you to share up to two employee testimonials.

Tip: Select employees who have a LinkedIn pro�le picture to make a stronger impression

5. Additional InformationUse a second custom module (identical in layout to “About the Company”) to tell candidates what makes your company unique. Many customers use this module to provide additional differentiation—for example, to highlight company culture, employee bene�ts, or information speci�c to a member’s location or job function.

Tip: For Gold and Platinum pages, choose content for each version that will really resonate with the speci�ed audience

LinkedIn-Generated ModulesThe following modules are automatically generated by LinkedIn and help to provide a personalized experience for visitors to your page. These modules do not require action on your part and are grayed-out in the edit view.

• Jobs: Displays personalized job recommendations to each member, based on his or her pro�le and other factors. Our data shows that jobs are the top area of interest for visitors to LinkedIn Career Pages! Make sure all of your positions are represented on LinkedIn.

• People: Shows members how they’re connected to your company by displaying employees, sorted by relationship to the member.

• Where Employees Come From: Provides potential candidates with unique insights and helps them get a sense of your “company DNA” by showing top former employers of current employees.

• Page Statistics: Gives your company access to stats and insights on who’s visiting your Career Page. To view, click the “Page Statistics” tab and �lter by “Careers.” This is viewable only by your company’s admins.

Targeted Segments (Gold and Platinum Pages Only)

Targeted Audiences allow you to tailor all of your messaging to the viewer based on their LinkedIn pro�le by creating separate versions of the pages for different audience groups. The Gold Career Page allows up to 5 targeted segments (including the default), and the Platinum Career Page allows up to 30 segments.

Each targeted segment is effectively an additional copy of the LCP, with its own targeting rules and its own set of customizable content. All of the customizable content on LinkedIn Career Pages can be tailored to speci�c audiences in this manner.

To begin, click on “+New Audience” in the page management section of the edit view. When you create a new targeted segment, content will automatically be copied from your default Career Page to provide a starting point. Once you save an audience setting, it will appear at the top of the Edit page.

From this page, you can:

• Edit a particular segment by clicking that segment, then editing content just as you did with the Default page

• Change targeting settings, by clicking “Settings”> ”Edit Audience Targeting”

• Remove a targeted segment, by clicking “Settings”> ”Delete”

Audience Targeting OptionsCareer Page audience targeting is quite sophisticated and based on the same targeting used by LinkedIn Ads. You can re�ne the desired audience for a segment based on �ve dimensions: Company Size, Job Function, Industry, Seniority, and Geography.

Tips:• Make sure to select all relevant parameters. For example, in the “Medical” industry category, nurses may fall under the subcategories “Hospitals & Health Care,” “Medical Practice,” and “Health, Wellness, and Fitness.”

• Check that your segments are not too narrow. As you re�ne your targeting selections, you’ll see the approximate size of the target audience at the bottom of the dialog box.

Once you have �nalized the audience characteristics, click “Save and Exit.”

Module Speci�cations

Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size• Standard dimensions 974px by 240px (min height 125px, max height 240px)

Tagline & Subheading • Tagline can contain up to 70 characters• Subheading can contain up to 100 characters

About the Company • Customizable title at top left can contain up to 65 characters• Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable using cropping tool• Text – Can contain up to 500 characters • Company Links – up to 5 URLs

Additional Information • Same speci�cations as “About the Company” above

Employee Spotlight • Quotation text up to 200 characters per employee• Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the page administrator at the time of editing)

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Detailed Specs

Helpful Tips Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as possible. We have found that when members have a great experience, companies win, and a little thought goes a long way. Here are some tips to help guide your content creation:

Answer the important questionsPut yourself in the shoes of the audience when creating content. Provide insights that are meaningful to jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action (follow, apply, or learn more).

• If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize the effectiveness of different Career Page versions with speci�c messaging and content.

Make every word countCandidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest.

Help them to really picture itA rich visual is a highly effective way to grab your audience’s attention and create a memorable experience. Think about the message you want to convey, and how to best represent your employment brand. Get creative!

Post a wide range of jobsOne of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles relevant to them.

Maximize engagement with Targeted UpdatesWith Targeted Updates you can select speci�c audiences (within your followers) to receive your company updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly matters to them.