Embed Size (px)
DESCRIPTION
Get Connected A Brief overview of what social media is and how the major 3 social networks can be used for business gains.
Citation preview
Let’s get ConnectedMike [email protected]
Linkedin.com/in/mgeorgesonfacebook.com/mgeorgesonwww.mikegeorgeson.co.uk
0777 950 3111www.netdesk.co.uk
@netdeskfacebook.com/netdesk
Enhancing your digital presencewww.netdesk.co.uk
Me!
Enhancing your digital presencewww.netdesk.co.uk
Enhancing your digital presencewww.netdesk.co.uk
20 years experience of internet
Internet enthusiast!
Enhancing your digital presencewww.netdesk.co.uk
Business opportunity?
Or overhyped fad?...
Social media
Enhancing your digital presencewww.netdesk.co.uk
Where are we?C20 – we built things
C21 - we build things that help people to help each other - we are now in the world of sharing
The written word - Newspapers - Telephone - Radio - TV – Internet
We are Mobile, connected, interactive, short attention span, grazing
Technology - Low cost, anyone can do it
Enhancing your digital presencewww.netdesk.co.uk
What is Social Media?Social media is content created by people using highly
accessible and scalable publishing technologies. Wikipedia.org
Using accessible and scalable technologies...
...to allow users to connect and form relationships...
...and create and share their own content...
...and share, comment on and interact with other’s content
Enhancing your digital presencewww.netdesk.co.uk
• Social networking
• Social Bookmarking
• Blogs
• Media sharing
• Wikis
• Embedded social media
Social Media
Enhancing your digital presencewww.netdesk.co.uk
Some stats•YouTube( Google) video-sharing websites stream above 1 billion videos per day globally
•17,600,000 UK users of Facebook.
•5,400,000 UK users of Myspace
•4,300,000 UK users of Bebo
•107% increase in UK Facebook users in the past 12 months.
•78% UK adults have a social network profile
•delicious social-bookmarking gets 1,897,437 unique visits per month +1,471.45% increase over 1 year ago
•flickr photo-sharing gets 26,589,851 visits per month +9.93% over last year
Enhancing your digital presencewww.netdesk.co.uk
•scribd document-sharing attracts 8,042,157 unique visits per month +218.10% increase from 1 year ago
•plurk micro-blogging gets 287,294 visits per month +798.66% (and more popular than twitter in Singapore)
•blip.tv attracts 1,292,912 visits per month +104.20%
•15% of small & medium sized businesses are using Social Networks as a marketing tool. - BT Tradespace
•Users spend on average over 5.8 hours per week, with 78% of UK adults now using social networks regularly.
Enhancing your digital presencewww.netdesk.co.uk
•The site has more than 250m active users globally
•<120m users use Facebook at least once each day and more than 30 million users update their statuses at least once each day.
•The average user has around 120 friends on the site.
•Every single month, more than a billion photos are uploaded to the site.
•More than 50 translations are available on the site, with more than 40 in development.
•Mobile is a BIG - <30m active users access FB through mobile devices. Users who access Facebook through mobile devices are almost 50% more active than those who don’t.
Enhancing your digital presencewww.netdesk.co.uk
Business use?
Customer intimacy
Events Groups Pages
Enhancing your digital presencewww.netdesk.co.uk
“Twitter is extremely important. It's huge for customer service and for branding. “
“..it seems, at least to me, it is directed more at personal networking vs. Professional”
“I am not sure how twitter works to sell business or is that not what it is for??? “
“It is one more way to put your brand and your message in front of your audience.”
•Over the past twelve months, Twitter’s year-on-year growth rate >1000%
•Over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website.
•Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday.
•Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium.
•Twitter is now officially a term in the English Dictionary.
Enhancing your digital presencewww.netdesk.co.uk
Enhancing your digital presencewww.netdesk.co.uk
Business use?
• Why do I want to be on Twitter?• What do I want to get from Twitter?• How will I measure it?
1. Be Professional2. Get followers3. Good tweeting
Real people talking about Real stuff in Real time Right now
Enhancing your digital presencewww.netdesk.co.uk
Business use?
business.twitter.com/twitter101/
Enhancing your digital presencewww.netdesk.co.uk
1. Make your profile client focused
3. Get connecting2. Choose your connection strategy carefully
4. Use Search to find potential clients and business partners
5. Give testimonials to get [email protected]
Enhancing your digital presencewww.netdesk.co.uk
1. Make your profile client focused
3. Get connecting2. Choose your connection strategy carefully
4. Use Search to find potential clients and business partners
5. Give testimonials to get [email protected]
Enhancing your digital presencewww.netdesk.co.uk
Social Bookmarking
Embedded Social Media
Wikis
Media sharing
Blogs
Enhancing your digital presencewww.netdesk.co.uk
What’s that coming over the hill?
Is it a monster?
WHO CARES?
Think opportunity, not technology
Enjoy yourself
but above all else...
Enhancing your digital presencewww.netdesk.co.uk
