Upload
gaurav-mishra
View
1.445
Download
2
Tags:
Embed Size (px)
Citation preview
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
The Promise and Myth of Citizen Media
August 21, 2009
Goethe Institut, Chennai
Gaurav Mishra
Co-founder, Vote Report India
CEO, 20:20 Social
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: SMS Gupshup Group SMS
Source: http://www.smsgupshup.com
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: SEA-EAT Blog
Source: http://tsunamihelp.blogspot.com/
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
The Digital News Lifecycle
TIME
REACH/DEPTH
© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)
SMS Alert
Blog Post
News Story
Context Analysis
Conversation
Personalization
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: Tata Tea’s Jaago Re
Source: http://jaagore.com/
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
India: No Criminals in Politics
Source: http://nocriminals.org/
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
Vote Report India
Source: http://votereport.in
Gaurav Mishra | gauravonomics.com | votereport.in | 2020social.com
The 4Cs Social Media Framework
Visible
Invisible
Easy Difficult
Content
Collaboration
Community
Collective Intelligence
Creators > Curators > Consumers
Collective Action > Co-creation > Conversations
Size + Strength + Social Object
Reputation + recommendation
© Gaurav Mishra (www.gauravonomics.com)