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Quite an old presentation I did on a startup idea.. we had 24 hours to come up with a startup idea and basically create the whole thing.
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By Johan Kruger
Gamification of Education
The Problem
• Kids have Fragmented and short attention spans.
• The way kids consume data is not the way education packages data
The solution
• Gamefication of education
• Go where the kids are
• Embrace the way they consume data
• Reward and penalise them for their success and failures
• Connect emotion to their learning
What we do
• We create multiplayer interactive curriculum led games, that immerse the player in the subject matter.
• The player are no longer an observer having to learn the facts but a participant in events.
Start
Educational Material(introduction video with facts and stats)
Minigame Mission(i.e verify facts)
Quiz / Test Packaged as feedback to superiors
Rewards based on resultsRetry
mission
Next mission
Multiplayer Endgame
Using rewardsGained during
Test phaseTo play against
Other users.
Methodology
• Parents • Kids 7-15 • Casual Gamers
• Educational institutions
Our Market
Revenue model
• Individual App purchase• Subscription
• Educational institution licensing / sponsoring.
The Landscape
• Gameing industry will be worth $52 to $70 billion by the year 2017 source: DFC Intelligence
• Gartner predicts that global spending on mobile apps will be $35 billion by 2015 source: Gartner
• Mobile Education products and services today is worth approximately $3.4 billion source McKINSEY & COMPANY
Reaching the market
• Advertise on the platforms of our audience• Sponsor game review celebrities• Gaming & education publications• Educational and gaming blogsphere• Educational trade fairs
Conclusion
• The problem is the opportunity and the solution
• Gamefication of education