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Copyright © 2013 G A InfoMart Limited. All rights Reserved
Big Data
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Agenda
Topic Time Period By
Introduction 2:15pm to 2:30pm 15 mins Gary
How to leverage Social Media to create noise 2:30pm to 3:00pm 30 mins Jeffrey
Analyze Social Media 3:00pm to 3:20pm 20 mins Simon
Break 3:20pm to 3:40pm 20 mins
Defrost key drivers, forecast, and monitor the performance
3:40pm to 4:40pm 60 mins Simon
What service we can provide 4:40pm to 5:00pm 20 mins William
Q&A 5:00pm to 5:30pm 30 mins
Copyright © 2013 G A InfoMart Limited. All rights Reserved
What Happen Today• Every Single Minute
• Every Day
– 2,500,000,000 GB Data Generated– 39,062,500 x 64GB iPad To Store– 367km ~ 912 IFC tall
684,478 Posts
100,000 Threads
347 Blogs Posts
100 Hours Video Uploaded
694,445 Google Search204,166,000 Email Sent
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Data
DATA
INFORMATION
OPPORTUNITY
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Social MediaBlogsNews
FacebookTwister
Data Type
ExternalInternal
Unknown
KnownROI,
Performance,Year on Year comparison,
Budget vs Actual,
etc
Hidden Relationship
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Social MediaBlogsNews
FacebookTwister
Data Type
ExternalInternal
Unknown
KnownROI,
Performance,Year on Year comparison,
Budget vs Actual,
etc
Hidden Relationship
Problem
• Big data is so large and complex • Difficult to process with the database management tools• Data mining requires trained analytics professionals • Take long time for the analysis• High investment
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Social MediaBlogsNews
FacebookTwister
Data Type
ExternalInternal
Unknown
KnownROI,
Performance,Year on Year comparison,
Budget vs Actual,
etc
Hidden Relationship
BI
SPSS Catalyst
SMA
Copyright © 2013 G A InfoMart Limited. All rights Reserved
BI Benefit• Visualization of key index and opportunities at the earliest• Stay Connected and Informed about your Business Anytime,
Anywhere • Turn the insight into action• Proactively detect abnormal status for timely action• Provide Multi-dimensional, Holistic view in a single Platform
of Enterprise• Effective and Clear Communication and Monitoring of
Strategy at Strategic, Tactical and Operational Levels in a single view of truth
• Transform Employees into Self-serving Knowledge Workers
Copyright © 2013 G A InfoMart Limited. All rights Reserved
SPSS Catalyst Benefit• Addresses analytics challenges of big data • Provides results as a starting point for deeper analysis • Automates discovery and helps identify key drivers• Interactive visuals and plain language• Accelerate predictive analytics • Benefits different types of users, including departmental
experts, line of business managers and analytics professionals
• Uses the power of IBM SPSS Analytic Server to enable access and the ability to work with data in Hadoop distributions
Copyright © 2013 G A InfoMart Limited. All rights Reserved
SPSS Catalyst Example• Basket Analysis• Identify Target Group for Marketing• Customer Buying Behavior • Retain Customer Loyalty • Credit Risk Analyst in Banking Industry • Claim Rate in Insurance Business• etc
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Social Media Benefit• Influence and intimacy• Scale and speed• Lower costs
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Social Media - How• Too much information, how to retrieve and analyze?• IBM Social Media Analytic Solution– Capture consumer data from social media to understand
attitudes, opinions, trends and manage online reputation– Predict customer behavior and improve customer
satisfaction by recommending next best actions– Identify the primary influencers within specific social
network channels– Create customized campaigns and promotions that
resonate with social media participants
Copyright © 2013 G A InfoMart Limited. All rights Reserved
SMA Example• Evaluate effectiveness of marketing campaign• Market analysis for new products• Speedy crisis management• Industrial trend analysis• Supplier, competitor analysis
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Next Session
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Right informat
ion
Right time
Right person
Right decision
Why BI?
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Failure Case Sharing• Client 1 – – 50 users– HKD5 millions investment– BI, ETL, Enterprise level DBMS, Top grade server deployed
• What’s fail– The platform did not handle some critical external data
source, so the user doesn’t like it– Old user use old way to get information, new user
doesn’t know the BI platform– Can’t hire right person to maintenance the system
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Failure Case Sharing• Client 2 – – 100 users– HKD1 millions investment– BI, ETL, DBMS
• What’s fail– Take 1 hour to retrieve 1 single report– User need to join reports in Excel– ERP was not updated, some of latest grouping is not
available, so its not available to BI too– IT built the BI based on their knowledge
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Top 10 reason to forget BI
Absence of budget data source, forget it
Slow Performance, forget it
SAP data dictionary is unbreakable, forget it
No key between HR system and ERP system, forget it
Huge investment of BI, forget it
No way to hire right person to maintain DW and BI, forget it
No Business Analyst in the company, forget it
Excel can do anything, forget it
Required product group is not in system,
forget it
ERP system is top priority of IT, will start
BI later
Copyright © 2013 G A InfoMart Limited. All rights Reserved
GAP to be filled
• IT – BI is not prioritized
• Business analyst – inappropriate tool
• Operation – Require a lot of detail report within their department
• User – Need accurate information to know what’s happening and make right decision
Copyright © 2013 G A InfoMart Limited. All rights Reserved
For those BI lover but considering pricing and technical barrier......GAI is offering
Business Intelligence as a Service
Copyright © 2013 G A InfoMart Limited. All rights Reserved
GAI ServicesBI SPSS Catalyst Social Media
Analytic
Platform (Hardware & Software)
• BI Server• DW Server
• Analytic Server • Not Required
Need Analysis • Identify Data Source • Identify Data Source• What is the target• Identify input
• Identify Query, Types, Concepts, Hotword
Build • Data Preparation (ETL)• Build Data Warehouse• Build Model• Build Report
• Data Preparation (ETL) • Not Required
Result Analysis + Subscript Report
• Regular report generated
• Analyze the supporting of the result
• Prepare regular report
• Not Required
Copyright © 2013 G A InfoMart Limited. All rights Reserved
BI delivery
Copyright © 2013 G A InfoMart Limited. All rights Reserved
All about DELIVERY• Schedule – regular operation reporting• Trigger – System monitored KPI and Threshold• Email – right time to right person• Dashboard – single view to critical message• Monthly management report meeting
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Why BIAS
• Focus on required information and analysis instead of resolving technical problem
• High ROI• GAI provides critical business information reporting• GAI provides technical knowledge
Copyright © 2013 G A InfoMart Limited. All rights Reserved
GAI BIAS
Source data Storage DB or Cube ReportingGAI BI Server
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Our ServiceService Frequency Remarks
Define KPI, Threshold and information to be monitoredData preparation User define To define data to be poured into DW
Data ETL User define Transform into appropriate format
Report generation User define
KPI generation Monthly
Dashboard generation Monthly
Data analysis Monthly
KPI, exception monitoring Monthly KPI, Exception, Key driver
Platform management Daily
Technical Support On Request
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Success Case Sharing• TVB
– 100 users– HKD4 millions investment– BI, ETL, DBMS
• Why Success– Their General Manager said,– Heavily rely on the platform to perform business analysis– All analyst using same information source– Half daily correct information provided to all related parties– GAI as BI partner
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Success Case Sharing• GP– 40 users– HKD3 millions investment– BI, ETL, DBMS
• Why Success– Their COO said,– Great decision made in 2011 by leveraging BI system, – BI Competence Center is setup,– Management dashboard create the center of management
perception of company,– GAI as BI partner
Copyright © 2013 G A InfoMart Limited. All rights Reserved
GAI + You=
Loving BI BB
Copyright © 2013 G A InfoMart Limited. All rights Reserved
Reminder• Visit us on www.gainfomart.com• Search and like us on
www.facebook.com/gainfomart, or search “gainfomart” on Facebook
• GAI YouTube channel release soon