PRESENT AND FUTURE OF MOBILECOMMERCE IN INDIA

• Debasis Mishra11202202• Aniket Roy11202210• Saugat Kumar Panda11202218• Aparna Prasana Dwivedi11202226• Satyaki Ghosh11202234• Himanshu Konwar11202242• Shashank Shekhar11202250• Tripti Kumari11202258• Sohom Sen11202266

Agenda

• Introduction.• History of mobile commerce.• Features of m-Commerce.• Advantages & Disadvantages of mobile

commerce.• Uses of mobile commerce.• Contribution to revenue.• Present scenario of mobile commerce in

India.• Conclusion

Introduction

“Mobile Commerce is any transaction, involving the transfer of ownership or

rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated

networks with the help of an electronic device.”

History of Mobile Commerce

Yet in the initial stage, need to be mushroomed more.

Began with the use of wireless POS swipe terminals and has since then made its way into cellular phones and PDA.

The first enabling m-commerce technologies were presented through WAP and i-mode mobile Internet service.

Nokia has first introduced m-commerce application software Nokia toolkit version 4.0.

Features of m-CommerceProvision for cash

deposits and withdrawals.

Ability for third parties to make deposits into a user account.

Ability to make retail purchase.

Over-the-air prepaid top-ups using the cash already in the

account.

The ability to transfer cash

between users account.

Provision for bill payments.

Advantages & Disadvantages of m-Commerce

Advantages Disadvantages

Personalization

Flexibility

Distribution

Exceptional business

market potential

Speed of delivery

Small screen size

Security

Strength

Can create jobs in rural areas.

Useful to people who use internet once in a while.

Customers will feel more confident and less alienated.

Experts help will be easily available and readily available.

Helps to save & create money.

Slowly and steadily can creates awareness of IT in rural public.

Uses of m-Commerce

Finance

Services

Retail

Tele-communication

Information Technology

In these sectors, M-Commerce is not only being widely accepted but also it is being more used as a popular way of business/commerce.

Opportunities and Challenges

Customer Perspective• Needs meet by m-

Commerce solutions.Features

• Distribution of transaction points.Accessibility

• Transaction costs need to be low.Affordability

• Easy to use, fast & user friendly.Ease of use

Institutional Perspective• Need for an appropriate

revenue strategy.Fees and Charges

• Can the institution substantially increase business transactions at lower cost?

Efficiency Gains

• Need to ensure positive returns on investment.Controlling

Development Costs

Issues to be Considered in Establishing m-Commerce

Issues for a Network Operator

Banking Issues

Market Issues

Competition Issues

Regulatory and Security Issue

Competency

Transaction Management Issues

Company Infrastructure

Contribution of m-Commerce to Revenue

Telecom managed services globally have been growing at a rate of 14 per cent on an yearly basis, with revenues aggregating up to US$ 190 billion, while in India, the growth rate of the telecom managed services is 19 per cent per year with revenues pegged at US$ 8-9 billion as stated by Arpita Pal Agrawal, Executive Director – Telecom KPMG at the 3rd International conference organized by Bharat Exhibitions on Managed Services.

Companies outside the telecom sector have shown interest in the sector investment and the Pharma company, Piramal Healthcare has decided to buy a 5.5 per cent stake in Vodafone's India unit for Rs 2,856 Cr (US$ 640 million). With this deal, Vodafone has allotted over 26 per cent of the company shares to Indian investors in accordance to the foreign direct investment (FDI) guidelines for the telecom sector.

Increased mobile penetration and use of GPRS on handsets has resulted in the digital downloads market to cross Rs.2.55 Billion by end of March 2008.

Present Scenario of m-Commerce

Mobile Commerce services are evolving rapidly in India due to the coming together of mobile service providers, banks and payment service providers to offer more products and secure transactions through mobile networks.

While e-commerce is limited to PC users only, Mobile Commerce is open to almost everyone with a cell phone and mobile connection. Mobile Commerce is expected to grow because the mobile usage and ownership penetration is more than 4 to 5 times than a PC and growing at a very fast rate.

With mobile commerce offerings expanding, customers in India have the hand-held convenience of using their mobile phones for making payments for taxi fares and recharging prepaid phone cards.

Conclusion• Aim of this presentation was to identify key aspects of

currently available m-Commerce systems.• For developing economies m-Commerce is beneficial in-

particular for – Capturing unofficial cash float in the community– Eliminating need for people to carry cash in significant

amount– Reducing the exposure to robbery– Enabling the advancement of micro-loans to the

community– Facilitating loan repayments– Enabling payments of utility bills

Thank you….!!