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Βάσω ΚανιστράΔεκέμβριος 2013
Vasiliki Kanistra - YouTube Partner Communication Specialist
100 hours of video every minute
6 billion hours of video watched
every month
What is the Creator Playbook?(https://www.youtube.com/yt/playbook/)
Audience Development
Publishing
Google Confidential and Proprietary Google Confidential and Proprietary
Frequence?
Day?
Hour?
Communication?
Metadata
Google Confidential and Proprietary Google Confidential and Proprietary
Compelling?
Discovery?
Keywords?
Structure?
Branding?
Thumbnails
Google Confidential and Proprietary Google Confidential and Proprietary
Title Matching?
Storytelling?
Devices?
Annotations
Google Confidential and Proprietary Google Confidential and Proprietary
Activity?
Time?
Place?
Duration?
Playlists
Google Confidential and Proprietary Google Confidential and Proprietary
Theme?
Series?
Don’t forget…
1. Publishing
2. Metadata
3. Thumbnails
4. Annotations
5. Playlists
Thanks!