From social media to social enterprises

Dr René M. Jansen [email protected] @wijvanwinkwaves

Social MediaA communication channel?

A revolution?

Redefinging “social”?

homo loquendus...

2

What does this mean for organisations and society?

Meaning of social media?

3

Just another channel, right?

A revolution, changing our world!

We simply don’t understand yet what social

media actually does to us and society

Role of ICT for organising and society?

4

’90 ’00 ’10 ’20

Information

Management

Webbification Social Mediafication

Ultimate connectednessUltimate transparancy

Illustrations: Dachisgroup “the connected company”

What do we mean with “social mediaficaction”?

Streamlining Ultimate dependcy

Organ-isation?

- Bookkeeping- Processes en logistics- Supply-side Economies of Scale

- Self-service - Dis/re-intermediation - Globalisation

- The new broadcasting- Demand-side Economies of Scale- Life Hacking

The social media landscape

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Sociale Networking CommunitiesSites (& Apps)

Strenght: Own-ness and Communality

The n

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astin

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Conve

rsatio

n

Listen

ing

Infor

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Lear

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Strength: Mass and Diversity

External

Internal

Social Networking CommunitiesSites (& Apps)

Servi

ce

Examples around the social media landscape

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Connect to appropriate role context

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Our research for “Doenersnet” Oxfam Novib: Online there’s no clear “we” and “social group norm”

People feel less self censure based on “what might other people think”

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What role do you take?

9

Travel guide

Editor

Hostess

Moderator

Activity and commitment communitylo

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hig

hA

ctiv

ity

and

com

mit

men

t co

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unit

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ana

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low - high


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Online offers (1) ultimate connections and (2) “nutzungsoffenheit”

Always someone there for you (willing and/or able to help)ULtimate mouth-mouth (intended ánd un-intended)Self-organisation without traditional base of power

Connectedness and attention

Online enables opportunity for you to be “awesome”

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Social media creates a stage and unlimited posibilllities use at your own will

“I do participate if you make me awesome”

What happens if you just offer “openness”

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Ik geloof er heel erg in dat een middel zichzelf invult, Zet een middel neer en

kijk wat mensen er mee gaan doen; Hier heb je een sociaal intranet en je

moet je werk gaan doen, Kijk maar wat je ermee gaat doen.

Het kan zijn dat mensen het anders gaan gebruiken dan het is.

Nutzungsoffenheit

Messing Around

Democratising

impact

How to design for Nutzungsoffenheit en Messing Around

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Social Media zijn “unfolding objects”

Participatie wordt gedreven door “wat mist,

wat er (nog) niet is, zelf kunnen aanvullen”

“You don’t have the right to be wrong...”

Directing while offering space...

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Learn from volunteering

Framed conversations

Dream inside, dream outside?

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THE!TRUE!ORIGINAL

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“VLISCO!HAS!BEEN!DESIGNING!AND!PRODUCING!COLOURFUL!FASHION!FABRICS!THAT!FORM!AN!ESSENTIAL!PART!OF!THE!LIVELY!WEST!AND!CENTRAL!AFRICAN!CULTURE"”

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ANNOUNCEMENTS

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CEO!BLOG

BASICS

Winkwaves Law of participation: retention of energy

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It is important to receive feedback. It is nice to receive

a comment, it is nice to know people are reading

what has been posted, by me or by other people.

Het heeft te maken met zichtbaarheid en dat is in een bedrijf

als dit wel heel erg belangrijk. Ja je wilt toch misschien laten

weten aan andere mensen dat je iets weet ofzo

Als je dan gaat zitten om een stuk tekst te schrijven, dan wil je

er natuurlijk ook wel zeker van zijn dat daar wat mee gedaan

wordt, of in ieder geval dat mensen het lezen en anders dan is

het een beetje verspilde moeite, voor mijn gevoel.

Incentive for online participation

is receiving confirmation

that your contributions matter

Second law: need to feel part of the bigger whole

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Het geeft wat meer verbondenheid ofzo met de hele organisatie, omdat je nu

dus ook gemakkelijk kan kijken “hey wie vindt dat interessant” en “wat doet

die” en nou ja dan heb je een gezicht dus bij een naam…

Being conscious about each other

and understanding what makes each other tick

Mutual signs of

live and respect...

I really want to say something and to encourage the person who post it, or I also

want to get to support them with that; well your posting is meaningful, and then

to somebody at a corner of the world. And then off course, it is an

encouragement to the one who post the information on the platform.


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Assume an experiment

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Can you pass on this note?

Here’s a start note, feel free to

add, and pass it on...

Can you whisper this message through?

Sociomateriality: about the role objects play in our social life: As a piece of

decor - as influencer - as participant

“from channel to intermediair: input doesn’t determine output”

Is google “helping” or a social actor?

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Ingelogd als Rene Anoniem (?!)

Does

What if technology advices about your social relationships?

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3 strategic chances for

Enterprise Social Software:

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It is not the strongest of the species that survives,

nor the most intelligent that survives.

It is the one that is most adaptable to change.Charles Darwin

1. Organise for “agility”

2. Organise for power of ownness and identity

3. Organise for “engaged employees”

(avoid that the elastic doesn’t break...)

(to survive...)

(if people are your biggest assets...)

Enjoy the thought that things can change...

In 2006 we started Winkwaves.

Because we believed we can make the world a better

place. Because we wanted to improve the work

environment.

Winkwaves is supplier of “Winkwaves Kenniscafe”,

Enterprise social software for intranets and (B2B) Communities

(see http://kenniscafe.com)

Winkwaves advices (on C level) about the social enterprise

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@wijvanwinkwaves

http://kenniscafe.com

http://kenniscafe.com

Enjoy the

thought that things

can be different...

Thanks! Stay in touch @wijvanwinkwaves

Technology

From social media to social enterprises