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TM
Your Interface to the World
i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
i.MX
TM
Company Overview
►Semiconductor design and manufacturing company established in 1953
►Focused on the automotive, consumer, industrial, networking, and enabling technologies
►Engaged with 10,000+ customers globally; more than 100 of the top electronic manufacturers
►Headquartered in Austin, Texas
►19,500 employees in over 30 countries
TM
Portfolio Solutions
DriverInfotainment
Chassis & Safety
Powertrain& Hybrid
Body &Security
SecurityAppliances
Base stations& Controllers
Printers &Gateways
Routers &Switches
General Embedded
SmartBooks
Sensors forPhones & Games
RF RemoteControls
eBooksHome PortableMedical
Factory Automation& Drives
Smart Meters,Smart Grids
ApplianceControl
General Embedded
3
TM
44
MSGRASG NMG
Who is Freescale?
PRODUCTS • i.MX - ARM• Audio DSP • Media SOC• Custom Products• Power
Architecture• Network DSPs• Security
Software
…………………….
APPLICATION• Remotes• Home Theaters• Smart Phones• Media Players• Switches / WAPs• NAS/DMS
PRODUCTS • 8bit MCUs• 32bit MCUs• 16bit MCUs• DSCs• Embedded
MCUs• Automotive RF• Synkro /
RF4CE
…………………....
APPLICATION• Displays• Remotes• SP/MP Docks• Computers• Cars• Medical Equip
PRODUCTS • High Power RF • Mixed Signal• PMICs• Sensors• LED Drivers• Baseband • RF platforms
……………………..
APPLICATION• Displays• Remotes• Smart Phones• Media Players• Cell base
stations• Cars
TM
5
► 50+ years of innovation
► Leadership in growth markets
► Broad product & technology portfolio
► Deep customer relationships
► Flexible manufacturing strategy
► Significant R&D investment
► Talented, global workforce
► Solid financial position
Freescale Semiconductor
TM
Forecast: US Consumer PC Sales By Form Factor, 2008 - 2015
• Smartbooks will capture market growth and cannibalize netbook growth
6
TM
Clamshells vs. Tablets: ASP & Revenue
Sources ABI Research
• The 60/40 split is reversed for revenue forecasts; based on higher tablet ASP’s
2008 2009 2010 2011 2012 2013 2014 2015
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
MID/Tablet Clamshell
Re
ve
nu
e (
$ M
illio
ns
)
2008 2009 2010 2011 2012 2013 2014 2015
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
AS
P (
$)
Revenue ($ M)
ASP ($)
7
TM
Consumer Focus is Shifting
8
TM
Ecosystem development will define success
9
Users want:• Rich, innovative apps/ content
Developers want:• Large customer base to sell to• Business support, e.g. marketing • Tech (developer) support
Ecosystem owners want: • Profit potential
Devices, services, advertising
TM
MAD: Platform Strategy
Tablets eReader Auto InfotainmentMedical
FA / HMI
Home Energy
General Embedded
Monitor General Embedded to identify winning verticals early in process
(Opportunity Size/Volume, Alignment to Core Competencies – e.g. Low-power/Ability to Integrate, Access to Customers)
BU invest in focused Vertical Solutions for high volume opportunities
Leverage ecosystem/internal partnerships for emerging applications
10
TM
Note: PC installed base reached 100mm in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research
Computing Growth Drivers Over Time, 1960-2020E
1,000,000
100,000
10,000
1000
100
10
1
Dev
ices
/ U
sers
(m
m in
Log
Sca
le)
1960 1970 1980 1990 2000 2010 2020
1mm + Units
10mm + Units
100mm + Units
1B + Units / Users
10B + Units???
PC
Servers
Mainframe
Cell Phone/ Desktop Internet
Mobile Consumer
INCREASIN
G INTEGRATIO
N
Car Infotainment
Home Energy
Games
Media Phones
Smartphones
Thin Clients
Netbooks
Educational
eReaders
Tablets
New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services
Enterprise Phones
...
TM
The Market is Shifting from Portable to Mobile Computing
TM
The Tablet Usage Model is Rapidly Evolving
General purposePrinter Home multimediaeReaderseLearningGamingRuggedized/IndustrialBusiness productivityMedicalChildren’sAuto infotainmentEnterprise VOIP phonesMedia phonesSmart monitorsAppliance displays...
SegmentIntroduction
Value (Traditional) Segmentation
Segmentation Proliferation/Maturity
Today Longer Term
Good, Better, Best
Small, Medium, Large Form Factors
Price Segments
Near Term
TM
14
Freescale Intelligent Display Devices
Enabling rapid development of a wide range of multimedia access devices
Target MarketsDevelopment Building Blocks
ARM-based Applications Processors
Acceleration, Magnetic, Touch and Pressure Sensors
Power Management,
Networking
Development Boards, Kits &
Reference Designs
Software Support
Solutions
Ecosystem
MedicalSmartphones,Smartbooks& Tablets
Industrial
Automotive
eReaders
Connected Consumer
TM
Freescale i.MX: Your Interface to the World
Power consumption
IntegrationPerformance
i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
Power Performance Integration
1080p, H.264HP at <200mW 1.2Ghz ARM CPU LVDS, DDR3, SATA, 2 USB PHY, FE
Multiple power modes, DVFS1080p decode
33MT/s 3D + separate 2D
Scalable price/performance: ARM9, ARM11, Cortex A8: i.MX503, i.MX508,
i.MX51, i.MX53
TSMC 65nm LPG process400Mhz LP-DDR2 or DDR2/DDR3
BGA or POP packaging
TM
Introducing the i.MX 6 SeriesIndustry’s Most Scalable Family of Multimedia Applications Processors
Build scalable product lines with the new i.MX 6 series — ultimate versatility with compatible single, dual and quad core devices
• Software and hardware compatibility betweenfamilies makes it even easier to build a portfolio of products quickly
Best-in-class performance enabled by quad core processing, low power consumption and bleeding-edge multimedia and graphics
Fast development through simplified hardware design, flexible interfaces and easy-to-use development kits
Optimized peripheral sets tailored to serve automotive, industrial and consumer markets Breaking the Boundaries
of User Experience
TM
i.MX6 Series: Advance from i.MX53
►X2.5 / X5 more DMIPS
►70%-100% more web-browsing speed
►X2 more video performance
►X3 more 2D/3D graphics performance
►40% less power for same multimedia application
►Higher & better system integration on a single die
• 4GB LPDDR2, LV-DDR3 & DDR3• WUXGA LVDS display• 3 Gbps SATA II + PHY• PCIe + PHY• HDMI
• MLB-150 / DTCP• Gigabit Ethernet w/ AVB• MIPI• PMU
TM
Game
Image Editing
Playback
Browsing
Productivity
Video Editing
Mobile Is Not Your Dad’s Multicore
Core1 Core2 Core3 Core4
Bioshock 35% 25% 27% 11%
Call of Duty 4 37% 27% 26% 10%
Crysis 39% 44% 14% 2%
Maya3D 41% 21% 5% 13%
Photoshop 59% 17% 6% 10%
Adobe Reader 36% 19% 5% 1%
Excel 40% 12% 2% 0%
Powerpoint 42% 16% 4% 1%
Streets & Trips 34% 20% 5% 2%
iTunes 9 45% 24% 6% 1%
Quicktime 7 39% 28% 23% 6%
Quicktime HD 26% 22% 22% 19%
Handbrake .9 88% 2% 10% 0%
Powerdrive v8 58% 19% 11% 8%
Firefox 3.5 42% 19% 9% 5%
Safari 4.0 35% 21% 12% 8%
% Utilization of 1.6GHz QuadProcessor*
The Bad News: Even 5 years after launch, Dual and Quad Core Desktop Processors are not fully utilized by popular desktop software applications. Software has not kept up with hardware
But: How consumers use Desktop/laptops is fundamentally different than mobile/auto.
So does Multicore make sense for mobile?
* Evolution of Thread-Level Parallelism in Desktop Applications, Blake, 2010
TM
Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual
The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm
Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection,
Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping….
These apps are essential to the good mobile experience
Cortex A9 (1) Cortex A9 (2)
Street Maps
Game
Environment Sensing
RealityAugment app
Face Recog
CellularEmail/IM
Browsing
OS
1-
2-
3-
4-
StandardUse Cases
EnhancedMobile Services
+
+
+
+
+
Watch Video
Security
5-
TM
The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,
and headroom to expand and grow as the market evolves
Cortex A9 (1) Cortex A9 (2) Cortex A9 (3) Cortex A9 (4)
Game
Street Maps
Game GPS
Browsing
VOIP
RealityAugment app
LocationSensing
Heavy Browsing Email/IM Heavy
BrowsingSecurity
Reading
OS OSHypervisor
OS
Video Publishing
Virus check Face Reco
1-
2-
3-
4-
Richer ‘Standard’ Apps
+
+
+
+
+
Watch Video
DVR ShowSearch crawler VPN
5- +
Full suite of Enhanced Mobile Services
Unbounded User Experience Great Mobile Experience via i.MX6Quad
TM
Standard apps Enhancement apps
Cortex A9 (1) Cortex A9 (2) Cortex A9 (3) Cortex A9 (4)
Game
Street Maps
Game
Browsing
security
Location Monitoring
Voice Directions
Audible IM/Email
Collision avoidance Radar
VOIP
OS Secure OS
Hypervisor
Flash Game
Eye detection Fuel Gauge
CarLane Sensing DashboardStreet Maps Video
Heads up Display
Street MapsEnvironment
control
1-
2-
3-
4-
5-
Enhanced Auto Services Always Running
-1
-2
-3
-4
-5
+
+
+
+
+
Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad
It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye
detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores
Richer ‘Standard’ Apps
TM
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (3)Cortex A9
(4)
Street Maps
LocationSensing
BrowserEmail/IM BrowserOS OS
HypervisorOS
User #1(active)
User #2
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (3)Cortex A9
(4)
Game
BrowserOS OS
HypervisorOS
User #1(apps running)
User #2(active)
Unbounded User Experience Multiple Personas: “Can I borrow the tablet for a few minutes?”
►User #1: Janelle• High Tech Professional• Using Email/IM, Browsing flights,
getting maps, updating status on Facebook
• Taking a 20 minute break but doesn’t want to logout of her apps
►User #2: Kyle• Currently on vacation• Wants to check Facebook, browse sports
news, play game of Poker online vs friends• Asks to borrow the tablet for 20 minutes
Janelle Kyle
Log inLog in
i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
TM
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (3)Cortex A9
(4)
Street Maps
LocationSensing
BrowserEmail/IM BrowserOS OS
HypervisorOS
User #1(active)
User #2
Cortex A9 (1)
Cortex A9 (2)
Cortex A9 (3)Cortex A9
(4)
Game
BrowserOS OS
HypervisorOS
User #1(apps running)
User #2(active)
Unbounded User Experience Multiple Personas: “Can you drive for the next hour?”
►User #1: Janelle• Currently in passenger seat• Checking work email, navigating car,
playing Solitaire Flash game via browser • Doesn’t want to lose progress on emails or game
►User #2: Kyle• Tired of driving, wants to spend 1 hour w/ car system • Wants to check Twitter, play Quake 4 and check up on
stock quotes via browser• Asks Janelle if she can drive for an hour
Janelle
Janelle KyleSwitch Driver
i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
TM
Unbounded Experience – More is Less: Lower Power Consumption for Single Application
1.2GhzSingle A9
2.4GhzDual A9
4.8GhzQuad A9
Browser
Power
1
P
1
.87P
1
.69P
Assumption Power impact NoteFrequency 1000 520 P .52P F linear scalingTwo Cores 1 Core 2Cores 2* 0.52P 1.04P Dual CoresVoltage 1.2Volt 1.1Volt .84 @ 1.04P .87P V2 scaling factor Frequency 1000 250 P .208P F linear scalingFour Cores 1 Core 4Cores 4* 0.250P 1P Quad CoresVoltage 1.2Volt 1.0Volt .69@ 1P .69P V2 scaling factor
Browsing RichWebsite withmultiple tabs
(Reqs 1Ghz)
Same Performance
30% Lower Power
i.MX 6Quadi.MX 6Duali.MX 6Solo
13% Lower Power
TM
i.MX 6Quadi.MX 6Dual
Rich GameVOIP
Power
1
.64P (vs Single)
1
P
1
.82P (v dual).44P (v single)
Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications
Playing rich3D game and
VOIP for game chat
(requires 2GHz)
18 to 56% Lower Power
HypotheticalProcessor
Same Performance
2.4GhzSingle A9
2.4GhzDual A9
4.8GhzQuad A9
Single core must double frequency
to do use case
Assumption Power impact NoteFrequency 2000 500 P .25P F linear scaling2 vs 4 Cores 2 Core 4Cores 4* 0.25P 1P Quad CoresVoltage 1.2Volt 1.0Volt .82@ P .82P V2 scaling factorFrequency 2000 500 P .25P F linear scaling1 vs 4 Cores 1 Core 4Cores 4* 0.25P 1P Quad CoresVoltage 1.5Volt 1.0Volt .44@ 1P .44P V2 scaling factor Frequency 2000 1000 P .5P F linear scaling1 vs 2Cores 1 Core 2 Core 2* .5P 1P Dual CoresVoltage 1.5Volt 1.2Volt .64@ 1P .64P V2 scaling factor
36% Lower Power
Hypothetical singlecore processor
at 2.4Ghz
TM
Do More with Less Power
24 hours of video playback, 30+ days of standby time
through unique low-power design and multicore
utilization.
Make It PopAchieve Blu-Ray Disc™
quality, visually stunning dual stream 1080p, 50Mb/s video.
Innovate with 3D and image recognition.
26
Industry’s most scalable and powerful platform for multimedia and display applications
Make It Look GoodGet clean, crisp and complex graphics powered by 200MT/s.
Three dedicated graphics engines for uncompromised
user experience.i.MX 6 SeriesBuilt on ARM® Cortex™-A9
Enabling Next Generation Consumer Products
Being the Same Is Different
Scalable multicore processors enables one software design for a portfolio of
products.
TM
i.MX 6 Series
i.MX 6Solo, 6Solo Litei.MX 6Dual
i.MX 6Quad
• Dual ARM Cortex A9, 1/1.2GHz• 1 MB L2 cache, Neon, VFPv3,
Trustzone• 3D graphics with 4 shaders up to
200MT/s• Dual stream 1080p/720p dec/enc• External memory support up to 64-
bit DDR3 and 2-channel 32-bit LPDDR2
• Integrated SATA-II
• Single ARM Cortex A9, 1/1.2GHz• 256KB L2 cache, Neon, VFPv3,
Trustzone• Next generation video, 3D graphics
(6Solo only)• External memory support up to
32bit DDR3 and LPDDR2• Integrated EPD controller
• Quad ARM Cortex A9. 1/1.2GHz• 1 MB L2 cache, Neon, VFPv3,
Trustzone• 3D graphics with 4 shaders up to
200MT/s• Dual stream 1080p/720p dec/enc• External memory support up to 64-
bit DDR3 and 2-channel 32-bit LPDDR2
• Integrated SATA-II
• ARM Cortex A9 based solutions up to 1.2GHz• Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s• 3D video playback in High definition• Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI
CSI/DSI for camera/Display, MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus• Consumer, Industrial and Automotive temperature range qualifications• POP, BGA packaging options using low layer count PCB design rules• SW support: Google Android, Microsoft Windows Embedded CE, Ubuntu, QNX, Linux, Linaro, Adobe Flash, Skype
Common Features of the i.MX 6 Series Platform
TM
Time to Market is Driven by Software
►With the i.MX 6 series, you do your software work one time and it’s done for your portfolio of products
i.MX Supported Software:Google Android™Microsoft® Windows Embedded CEUbuntuLinux® OSQNX®
LinaroAdobe® Flash®
Skype™Meego (via 3rd Party)
0
20
40
60
80
100
120
140
350 250 180 130 90 65 45 32 22
Software
Verification
Validation
Physical
Architecture
Software
Verification
ValidationPhysical
Des
ign
Co
st (
$M)
Source: IBS 2009
Breakdown of average total IC design costs for different design activities at different technology nodes
Technology Node
TM
How i.MX 6 Series Enables 3D
2x/4x ARM Cortex- A9s
Imagecapture
VPU
2D/3D Graphics
IPU
i.MX 6Dual/6Quad IPU- Four Display support (2x MIPI-DSI, Parallel, HDMI v1.4a)- Stereoscopic camera input- Color adjustments and gamut mapping- Gamma correction and contrast stretching- Compensation for low-light conditions & backlight reduction
i.MX 6Dual/6Quad VPU- H.264 MVC1080p60 decode- H.264 MVC 720p60 encode (1080p planned)- 350mW power consumption for single video!
i.MX 6Dual/6Quad– 2x/4x cores - Create, transform, enhance, & publish multimedia fast! - Intuitive User Interfaces for content viewing- Scalability for ‘the next big use case’
i.MX 6Dual/6Quad 3D Graphics - 200 MT/s, 4 shaders, 3 separate engines - High quality 3D games optimized for mobile - Augmented reality views (real world + 3D objects) - Advanced 3D video formats (source/depth format)
Movie Content
Recording Video
Game Content
3D LCD
3D Television
Publish
TM
i.MX 6 Series Low Power Video Processing
11 to 24 hours of HD playback• 1080p30 fps or 720p60 fps h.264 High Profile• Single Stream at 50Mbps• 350mW decode power
30
7 to 15 hours of 3D video playback• 1080p60 h.264 MVC• Dual stream at 25Mbps each• 700mW decode power
8 hours of 3D video encode • 720p60 h.264 MVC• Dual stream at 25Mbps each• 700mW decode power
12 hours of 1080p video encode • 1080p30fps H.264 • Single stream at 20Mbps• 300mW encode power
i.MX 6Dual/ 6Quad
TM
i.MX Family Product Positioning
<$5
Limited Multimedia
“Entry”Applications: portable medical, smart energy
>$20
Advanced Multimedia
“Balanced”Applications: home tablets, kiosks
“Premium”Applications: Advanced HMI, Aerospace & Defense
i.MX233
i.MX283
Increasing performance and/or integration
i.MX286
i.MX287
i.MX357
i.MX353
i.MX512
i.MX513
i.MX515 i.MX535i.MX537
i.MX257i.MX253
i.MX503i.MX508
31
TM
32
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
i.MX Platform Roadmaps
2009 2010 2011 2012
i.MX
App
licat
ions
Pro
cess
ors
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
i.MX515
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
i.MX535 / i.MX508
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
i.MX 6 Series
CPU Connectivity
Memory I/F
Display
Multimedia
Security
Memory
Timers
Sys Control
i.MX 7 Series
Mot
ion
Sen
sors
MMA8450Linear Accelerometer
3-axis Gyro Accelerometer & Gyroscope Combo
Oth
er
Sen
sors
RF
4CE
/Zig
bee
Net
wor
king
Pow
erM
gmt
MC13213 Zigbee802.15.4 Transceiver
MC1323xC Zigbee802.15.4 Transceiver Family
MPR121 CapacitiveTouch Sensor
MPL115 Barometer Horizon Altimeter
3-axis Magnetometer
Atlas AP-Lite PMICInt. power, charger & IF
Ripley or 3rd party PMICInt. power, charger & IF
Aud
io
SGTL 5000 Songbird or 3rd party
PMIC A1, 1 cell
PMIC A1, 2-4 cell
PMIC A1, 1 cell + audio
PMIC A1, 2-4 cell + advanced audio
TM