Freelancers HQ - How To Build Your Personal Brand - CareerFoundry

PERSONAL BRANDINGAn exercise in self promotion

Presented By

Building Your

In Online FreelancingLisa Erkens

CAREER

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.

Building Your

In Online Freelancing

Lisa Erkens

CAREER


Lisa ErkensEmail: [email protected]: @lisaerkens

• Office hours & product demos

• Tips for online freelancing

• Events & partnerships • Freelancer events in Berlin • Berlin Jelly co-working meetups• Freelance web developer

Elance-oDesk Mobilizer in Berlin

© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.

Agenda

What is online work?

About oDesk

How does oDesk work?

1

Get started!

2

3

4


1

What is online work?


Software Development

Customer Service Data Entry Writing & Blogging Accounting Mobile App Development

SEO/SEMVirtual Assistance TranslationGraphic Design LegalWeb Development

If you can do it on a computer, you can do it online


2

About oDesk


Meet the Elance-oDesk team


Elance-oDesk in numbers










Clients hiring on oDesk


3

How does oDesk work?


© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.*

Write a crisp, focused profile

• Focus on your best skill

• Upload a professional picture

• Introduce yourself and what you have to offer

• Set your rate• Take and pass some

oDesk skill tests• Post your portfolio• Add your previous

work experiences• Check for errors

17


18

• Start with oDesk readiness test

• Take at least 2 tests and try to get among the top 20% or above

• oDesk test scores can establish credentials of your knowledge on a subject matter

Skill Tests


19

Find the right jobs for you

• Do I have the right skills and interest for the job?

• Can I prove that I have the right skills?

• Do I have time for the scope of the project?

• Does the job description look complete and thoughtfully written?

• Is the offered rate acceptable?

• Vet client!


Vet your client

Past spend

Payment verified

Hires & hiring ratio

Detailed job description


• Download the Team App to log hours

• Log in and start tracking time

• Enter a memo and/or activity

• Work-in-progress snapshots and memos guarantee you’ll get paid

• Can also track offline time when allowed by client

21*

Using the Team App and Work Diary


4

Get Started


You’ve got the skills – we’ve got the jobs

Opportunity EaseFreedom Success

Pick and choose your projects

We handle payments and paperwork for you

Join the millions of professionals who build a

career they love

Work with top companies around the world


“You get work however you get work, people keep working in a freelance world because their work is good, they are easy to get along with and they deliver the work on time. And you don’t even need all three! Two out of three is fine. People will tolerate how unpleasant you are if your work is good and you deliver it on time. People will forgive the lateness of your work if it is good and they like you. And you don’t have to be as good as everyone else if you’re on time and it’s always a pleasure to hear from you.”

- Neil Gaiman


Thank You


Lisa ErkensEmail: [email protected] | [email protected]: @lisaerkens

• Office hours & product demos

• Tips for online freelancing

• Events & partnerships • Freelancer events in Berlin • Berlin Jelly co-working meetups• Freelance web developer

Elance-oDesk Mobilizer in Berlin

PERSONAL BRANDINGAn exercise in self promotion

Presented By

EMIL LAMPRECHTCMO and Creative Director at CareerFoundry

Mentored. Training. Online.

An online, blended learning solution for new technologies. Mentored education for upgraders and careerists.

KEYS TO GREAT BRANDING

•Consistency•Visibility•Mission

CONSISTENCY

CONSISTENCY

•Stories•Coined Phrases•Appearance

COINING A PHRASE

Brian Dean - http://backlinko.com

http://backlinko.com

VISIBILITY

VISIBILITY

•Be everywhere•Break new ground•Do it for them, not you

VIDEO = OPPORTUNITY

Mike Rugnetta - The Idea Channel Kevin & Alex - Diggnation

MISSION

MISSION

•Your goal•Your war cry•Your contribution

PERSONAL BRANDING FOR WOMEN

•Don’t compartmentalize yourself•Never back down•Trolls are your friends•Using Negative Visualization

• i.e. What’s the worst that could happen?

WHAT IS IT ALL ABOUT?

What do you have to offer?

UNCOMMON TIPS

Great writers have great experiences

Do things you want to write about

LEVERAGING YOUR BRANDJob Seekers, Founders, Entreprenuers, Freelancers and more…

LEVERAGING YOUR BRAND

Your network is key

JOB SEEKERS

•Stay focused•Degrees of separation•Be savvy (LinkedIn etc)

FOUNDERS

•Investors•Hiring•Reputation/Sustainability

FREELANCERS

•Easy to find•Easy to remember•Good to know

KEYS TO GREAT BRANDING

•Consistency•Visibility•Mission

@garyvee@tferriss

@amandapalmer

MY KEY LEARNINGS

•It’s about quality, not quantity•Keep it real, very real•Be Fearless

EMIL LAMPRECHT@emillamprecht

Presented By

WWW.CAREERFOUNDRY.COM

@CAREER_FOUNDRY

FACEBOOK.COM/CAREERFOUNDRY

http://careerfoundry.com

http://facebook.com/careerfoundry

Technology

Freelancers HQ - How To Build Your Personal Brand - CareerFoundry