View
348
Download
0
Embed Size (px)
DESCRIPTION
Freelance blog writers or copywriters don't have to be SEO experts, but knowing basic on-page SEO techniques goes a long way in promoting online visibility. Whether you outsource your blog to a business blogging service or write the blog posts in house, the details of a quality blog article remain the same. People want helpful information delivered in a way they can easily read and understand. Search engines like exactly what people want and like.
Citation preview
Freelance Blog WritersBasic On-Page SEO Techniques
Checklist
The best written blog article is of little valueif search engines and people can't find it!
Article Title
Is the title unique?
Does the title immediately grab attention?
Does the title describe exactly what the article
is about?
Does the title include a targeted keyword or
phrase?
Does the title make people want to read more?
Introduction (first paragraph)
Is the introduction short, to the point, and
thought provoking?
If the introduction were a trailer for a movie,
would people want to see it?
Does the introduction include a targeted
keyword or phrase?
Does the introduction include a text link to
a related post on your blog?
Quality Content (Body)Are sentences and paragraphs short, informative
and to the point?
Is the body of your article conversational?
Will the article make sense to the average person?
Will sub-headings make the information easier
to scan and understand?
Will people learn something new from your
article?
Sub-headingsDo the sub-headings add quality to the
blog post?
Do sub-headings attract attention?
Do sub-headings include targeted keywords
or phrases?
Conclusion (Closing paragraph)Does the last paragraph adequately summarize
the main point of your article?
Does the last paragraph include an appropriate
call-to-action?
Targeted KeywordsIs there a targeted keyword in the title?
Is there a targeted keyword in the opening
paragraph?
Is there a targeted keyword in sub-headings?
Have you sprinkled in 3 or 4 targeted keywords
in the body of the article?
Have you written sentences just to stuff
keywords that sound unnatural?
ImagesHave you used images to break up long areas
of text?
Have you included “alt txt” and captions for
all images?
Are images large enough to make social sharing
easier?
Are images relevant to the article and free from
copyright restrictions?
Are images of high quality?
Social MediaHave you included a social media “Share”
link above or below each article?
Have you shared the article on your own
social media networks?
Is the article good enough that people will
want to share it in social networks?
EditingHave you checked for misspelled words and
errors in grammar?
Have you read the article out loud?
Is the article clear and easy to read?
Could a six line paragraph provide the same
information in four lines?
Have you included “fluff” just to make the
article longer?
Quality Blog ContentOriginal
Conversational
Relevant and useful
Informative
Easy to read and understand
Current
Goals of Blog WritingWrite information that is useful to a targeted
audience.
Establish trust & credibility with major search
engines.
Provide expertise that people and businesses
want to read, share, and link to.
It's true, blog writing is notrocket science . . . but
Without the proper time, patience,and commitment, your blog maynever get off the ground!
Ken is a professional blog writer and copywriter who has spent the past 12 years helping small and large businesses engage and communicate with their targeted audiences.
As a small business owner, he realizes than many business owners don't have the staff or time to maintain a blog or website on a consistent basis. For this reason, he has formed his own content writing service.
Connect with Ken:
LinkedIn Google+
Pinterest Twitter
Visit Ken at One Writer's Life
This presentation was sponsored by:
“Writing Better Web Content”This book was co-written by Ken Bradford & Dr. Deborah C. Bauers, LPC, who are both professional web content writers. It was written in a conversational tone to make the material easy to understand and digest. No matter where you are in your writing journey, there's something in this book to help you become better.
● Psychology & Motivation for Blogging
● Basic SEO Techniques● Dealing With Frustrations● Writing Unique Content● Creating Social Profiles● Advice for New Writers
Preview and
purchasethe book
OnSmashwords
If this presentation has helped you, please “Like” our Facebook Book Page. Thanks.