Continuous Assessment Two: Social Media Tribes

Dermot Littlefield

John Rowe

Leonora Lynch

Nadine McConnon

STRIVING TO PERFECT

The organisation can have DIRECT access with customers.

A possibility to launch concept ideas of new cars on their social media sites and gain customers personal feedback.

Measure the amount of activity they are having on their social media networks.

Cost saving element. http://www.youtube.com/watch?v=LvefokaFNB4&fb_source=mess

age

Horseracing Enthusiasts

• The Sport of Kings.

• Racing is a high class sport associated with prestige, grandeur and wealth.

• Sponsorship of races like The Lexus Chase at the Leopardstown National Hunt Festival.

• The audience consists of high class business people, socialites, fashion enthusiasts and horseracing enthusiasts.

• The fashion element of horseracing

Business Community•Target the Management sector of the business world. •Cater for all types of business managers.•This audience can afford our more luxurious car brand. •Increase the number of organisations using Lexus in their company fleet.

•Sailing•Niche market linked to the Lexus brand of prestige and luxury. •Sailing provides the wealthy with an elite pastime •Yachts are an expensive commodity to own and operate and Lexus feel that this target audience have the scope to indulge in their luxury cars. •We sponsor the Lincoln Regatta Sailing Cup in Adelaide Australia

Horseracing Blogger: Stephen Crist: Stephen Crist is a well renowned blogger of horseracing who has written blogs on the

industry since 1998. His work was rewarded in 2010 when he received an award for his blogging efforts.

http://www.drf.com/blogs/steven-crist

Sailing Blogger: Ben Ellison: To gain guidance in this area Team Marseille have discovered an excellent sailing blogger

called Ben Ellison. He is a sailor himself and informs the sailing community about all major sailing competitions and events around the world through writing his blogs. Our team would recommend Lexus to approach Ellison to try and incorporate the Lexus brand in his blog writing.

http://www.yachtingmagazine.com/blogs

Business Blogger: Felix Salmon: Felix Salmon is one of the most influential business bloggers in the world. His blogs cover

a broad range of business topics and his influence spans many areas of the business world. http://www.felixsalmon.com/

Measures to maintain and attract new custom toward the Lexus Brand.

Sponsorship of the Leopardstown Winter Festival Partnerships with sales companies Sponsorship deals with jockeys

The sponsorship of high profile business events and competitions Provide a high profile corporation with a fleet of Lexus vehicles at a

discounted price

Sponsorship of the Lexus Lincoln Regatta Cup We would like to promote local Irish sailing events

http://teammarseille94.wordpress.com/ http://www.facebook.com/pages/Team-Marseille/187045038048882

http://twitter.com/#!/Team_Marseille

Our Social Media Campaign