Digital Inventory.What we need to sell to stay ahead.

My name is Ken Schafer

Social Media consultant

Media sales

Owner of consulting firm

Who I am?

Create opportunities for increased revenue of salespeople

Use current advertising conduits to sell to clients.

Work with staff to offer enhanced advertising to our clients.

What I am doing for Malibu Times

More options for customers

More options for readers

Something different that is not offered in our area.

How this will help

What we offer to our clients

Setting expectation

Working with finding the right message for the right platform

Selling exposure

Sponsored Posts

Promoting at key times

Audience reached

Facebook

People spend lots of time on it

Large percentage of people use it

Accounts for large usage of time spent online

Selling points of Facebook

What is top of mind awareness

How does it apply to our advertisers

How do you sell it.

Top of mind awareness

Daily opportunity

Local people interested in local topics

Very effective for specific industries

Daily newsletter

Example

Audience Aggregation

Reach

How many people?

What can you guarantee?

Why can’t I do this on my own page?

Analytics and how to talk about them

Presenting Facebook analytics

Twitter audience isreferred toas followers

Twitter

This slide needs some input from MelissaHow can we give the reps some paperwork showing them what our current subscriber list is at.

Newsletter

Set expectations

Set expectations

And most importantly set expectations

New program special

Bundled together for 4 week increments

Cheaper if they buy multiple months

Cheaper if they buy an online ad as well

The package