Upload
search-marketing-expo-smx
View
1.468
Download
1
Embed Size (px)
DESCRIPTION
From SMX East 2013 - Life Beyond Google: Finding and Measuring Success on YouTube by Matt Ballek #SMX #12B
Citation preview
www.magnetmediafilms.com #SMX #12B
Finding & Measuring Success on YouTube
Matt Ballek Director of Strategic Distribution Magnet Media
AGENDA
www.magnetmediafilms.com
• YouTube Statistics • Optimization & Promotion • Engagement vs. Views • Average Traffic and Watch Time • How to Measure Audience Engagement • YouTube Process Overview
www.magnetmediafilms.com Source: http://www.youtube.com/yt/press/statistics.html
More than 1 billion unique users visit YouTube each month
Over 6 billion hours watched each month
100 hours of video uploaded every minute
YouTube reaches more US adults ages 18-34 than any cable network
Mobile makes up more than 25% of YouTube's global watch time
YouTube is the 2nd largest search engine after Google
YouTube Stats
www.magnetmediafilms.com
Optimization Promotion
Search
Platform
Paid
Earned
Owned
YouTube Optimization & Promotion
www.magnetmediafilms.com
Views Engagement
www.magnetmediafilms.com
Bot Views
Misleading Thumbnails
Hidden Autoplayers
Tag Scraping
Old tricks for increasing your video’s view count no longer work to get your video to rank higher or gain more exposure.
www.magnetmediafilms.com
Tube Algorithm 2000
In the past few years, the YouTube algorithm has been factoring in watch time, comments, and likes/dislikes when displaying videos in search and related video positions.
www.magnetmediafilms.com
Videos with more engagement easily trump videos with more views alone.
www.magnetmediafilms.com
Average Overall Traffic by Source
Direct/Mobile
Related Videos
Search
Embeds
Subscriber
Advertising
External URL
YouTube Channel
0 7.5 15 22.5 30
by Percent
Data provided by YouTube from over 1,500 channels
www.magnetmediafilms.com
Average Watch Time per Day
Subscriptions
Related Videos
Search
External Links
Embeds
0 15 30 45 60
Average Watch Time in Minutes
Data Provided by YouTube
www.magnetmediafilms.com
Average Watch Time per Day
Subscriptions
Related Videos
Search
External Links
Embeds
0 15 30 45 60
Average Watch Time in Minutes
Data Provided by YouTube
www.magnetmediafilms.com
Audience is at the center of every view
www.magnetmediafilms.com
Viewers
Fans (Subscribers)
Super Fans
www.magnetmediafilms.com
Viewers
Fans (Subscribers)
Super Fans
Evergreen Videos Tutorials
Q&A
Industry News
Bonus Videos
Behind the Scenes
Commercials
Collaboration Videos
www.magnetmediafilms.com
HOMEPAGE HOMEPAGE
OLD NEW
www.magnetmediafilms.com
YouTube.com/ Audience
www.magnetmediafilms.com
YouTube Process Overview
Optimize Promote Optimize Produce Optimize Produce Engage
Keyword Seasonality
Keyword Research
Community Insights
Video Captioning
Video Meta-Data
Thumbnail Upload
Annotations
Social Promotion
Paid Promotion
Network Promotion
Comment Responses
Reporting
Moderation
Playlist Maintenance