FESTIVAL DNA

DISCOVERTOOLS;The Interview Lite50 Things ToolContextual InterviewObservationShadowingCultural ProbeRelationship/Stakeholder MapGenerative ToolsVox PoppingService Walkthrough

EVENTS AND ACTIVITIES;Customer Day - invite your customers inTech Day - bringing in exciting ideas/tech to inspire/understand the horizonAsset Map Class - looking at positive assets for your festival

EXIT;BriefSlidedeck of Findings

DEVELOPTOOLS;Brainstorm IdeasStoryboardingPrototype Challenge lite (Mock up, Lego, Staging)Prototype Challenge (Take Prototypes to Users)StagingDesktop WalkthroughMock UpExperience PrototypingStoryboard for Developing Idea

EVENTS AND ACTIVITIES;Make Day - Prototyping Developing Ideas SessionsIntervention Day - Intervene in a ServiceHack Day - Culture Hack Scotland

EXIT;Example and Case StudyFunding BidStory to Tell

DEFINETOOLS;Customer Journey Map PersonaUser Profiles - breaking down findings and needs moreMedia PortraitP.O.P.I. (Problems.Opportunity.Principles.Ideas)ClusteringIdea Voting

EVENTS AND ACTIVITIES;Newsletter - sharing what you are doingCo-design SessionShowcase Event - feedback on work so far and direction of project

EXIT;Evaluate and MeasureIdea Options BookBriefExample and Case Study - Slidedeck

DELIVERTOOLS;Blueprint Lite (small)Service Evidencing Poster (small)WwwwwhBlueprintService Evidencing (large)Deliver Storyboard

EVENTS AND ACTIVITIES;Exhibition

EXIT;Evaluation ToolBrief (Discover)Slidedeck of findingsEvaluate and MeasureIdea Options BookBrief (Define)Example and Case Study - SlidedeckFunding BidStory to tell

Dis

cove

ring

fest

ival

cus

tom

ers

Big

cha

lleng

es/fe

stiv

al e

xper

ienc

es

Opening up gaps in your fe

stival

Scanning the festival horizon

Establishing opportunities/problemsDefine Outcomes

Co-design Testing

Rapid Prototyping

Evaluate Prototype

Laying out your idea op

tions

Develo

ping

your id

eaM

aking your prototype

Deliver Prototype

Developing your idea

Making your prototype

Deliver Prototype

Communicating your ideaEstablishing ownership

Writ

e brie

fs / b

uild d

etail

Ref

lect

on

prac

tice

and

prot

otyp

e

Wra

p u

p a

t an

org

anis

atio

n le

vel

1DISCOVER

2DEFINE

4DELIVER

3DEVELOP

1.1

1.2

1.3

1.4

2.1

2.2

2.3

2.4

2.5 2.6 3.1

3.2

3.3

3

.4

3.5

3.

6

4.1

4.

2

4

.3

4.4

4.5

Exit

Exit

Exit

Exi

t