Upload
dwi-angga-jt
View
359
Download
0
Embed Size (px)
Citation preview
Femalelines
IntroPopulation; female (% of total) in Indonesia
The Population; female (% of total) in Indonesia was last reported at 50.14 in 2011, according to a World Bank report published in 2012. Female population is the percentage of the population that is female.
http://www.tradingeconomics.com/indonesia/population-female-percent-of-total-wb-data.html (prepared for knowledge only)
Digital AgeNew Era of Information
The Information Age, also commonly known as the Computer Age or Digital Age, is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on the manipulation of information, i.e., an information society.
http://www.thinkdem.com/images/press.jpghttp://en.wikipedia.org/wiki/Information_Age
(prepared for knowledge only)
Case StudyOnline Female Lifestyle Portal
A web portal is a web site that brings information from diverse sources in a unified way. On this case, mostly the information that brings is female or even women daily news. From the fashion, lifestyle, entertainment until the personal or private information such as love and sex life. Sample of the Female Portal:
http://en.wikipedia.org/wiki/Web_portal
http://www.cosmopolitan.com/
http://www.femalemag.com.my/
http://www.femalefirst.co.uk/
http://identitymagazine.net/
http://rookiemag.com/
http://powertochange.com/women/
http://www.womansday.com
http://www.fimela.com/
http://www.wolipop.com/ And a lot more.........
http://www.iconique.com/flash/
http://www.newyorkmoves.com/
http://fabandfru.com/
http://www.agendamag.com/content/
http://online.wsj.com/public/page/magazine-index.html
http://www.pinkmemo.com/
http://www.ivillage.com/
http://femaledaily.com/
(prepared for knowledge only)
SummarizeMarket of Female Portal
With the female grow population and also combining the digital era. Female Online Portal can be the next big idea. Not to forget, internet penetration in Indonesia increase years by years. I do interview with a few people that mention that Female Online Market Portal can be huge in the next few years.
A lot of reader interest on lifestyle, fashion, and beauty. The most important part is about the news, can we make it by ourself not just only copy and paste from other portal. One thing also about the layout , cause sometime the layout is represent the target of audience, how we do placing the ads, how to make easier user to read even hours reading an article. For sure and honestly, the demand of the female portal in Indonesia is quite big.
ex-Senior Account Advertising Fimela.com
Shafika Haduri
Now all the female got alot spending time outside their house. Not even just for work but also do others things. With digital trending almost all the people goes to digital and paperless. The female not just like the fashion or beauty, but also they like Tips, Info for discount or sale, don’t forget sometimes Zodiac or Horoscope is also important part. With the help from social media and blogger, Female Online Portal can be daily suplement for female.
as Mom and Managing Director
S. Rani
(prepared for knowledge only)
The IdeaFemale Want
Not just a tips that female want sometime we can see that female also have discussion to a friends. Which is we can have brand ambasor to present the tips. The purpose is “How to undestand what female want”. Beside the regular other female portal such as fashion, beauty, lifestyle. When the user read some article and news inside the portal, they not only can understand but also can spread the info, news, even the tips more viral through the social media, blogger or just mouth to mouth. The second part is “How make the came when we build it”. This is the simple aims of build an Plaza or Mall. When we saw a mall the developer is always thinking how to make user came to the mall. The point is “Inside the mall have something that user want”. This concept can be applied to an Online Female Portal, that inside the portal we give that the user looking for. So not only regular daily news, but can be “What that do you wanna do today stuff?”.
Endless or Without BoundariesThe word “Endless” can be have no edges. But on this part I want to explain more about the communication. How we can make an Portal that have two way of communications. So the unique point or the differentiate is the user or the reader not only can read and knowing the info or news, but they can have two way communication such as discussion or FAQ.
KISS"K-I-S-S" redirects here. For other uses, see Kiss (disambiguation).
KISS is an acronym for the design principle articulated by Kelly Johnson, Keep it simple, stupid!.Is already not a secret that our local market like it Simple and Easier. The way that I took is how to make the user can be more simple and easier to read. It can be from the lay out or the others things.
http://en.wikipedia.org/wiki/KISS_principle (prepared for knowledge only)
Last but not leastLet’s Make It Happen
Thanks
http://jeanneoliverdesigns.com/blog/wp-content/uploads/2012/03/makerie3.jpg
J.T+62 (811) [email protected]: jtdoankhttp://id.linkedin.com/in/jtdoank
This simple female online market reference source is prepare by:
(prepared for knowledge only)