Fast or Furious - Global Retail Benchmarks Webinar

Confidential, Dynatrace LLC

Fast or Furious – Retail Benchmarks 2016

@daveando | @dynatrace

Dave AndersonVP Marketing EMEA & APAC

Attention span of humans isnow only 8 seconds

@daveando| @dynatrace


Web speed again? Really?


Confidential, Dynatrace LLC@daveando| @dynatrace




bit.ly/DT-skynews



bit.ly/DTbenchmarks16

Global Benchmarks Report


Amazon say’s so, good enough for me

Users get frustrated at 200ms or more post click. It takes 300ms to blink! @daveando @Dynatrace



SEO



blog.dynatrace.com | Search for SEO



Argument 1

“I’m not a transaction”Dynatrace and Harris Poll, Oct 2015 http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf

will air their frustration on social media when facing bad user experiences

51%rate app performance as #1 expectation, ahead of features and functions.

60%

46%would leave if a mobile site or app fails to load in 3 seconds or less

@daveando

Private Last MileYour key internal/external

locations

Backbone150+ High Integrity Enterprise servers

on the internet backbone

Last Mile150,000 + Domestic end user machines by ISP, region and

bandwidth

MobileMobile Synthetic,

Backbone and Last Mile


Is = or = user expectation



Time

4.2

4.5RESPONSE TIME



http://bit.ly/DTbenchmarks16



Comparisons of the top 40

2.2 seconds

13 Hosts

74 Objects

1.4 MB

TOP 40


http://bit.ly/DTbenchmarks16



CX = Revenue

-100ms response time = +1% revenue

+100ms load time = -1% revenue

How fast is your site? http://bit.ly/DT-test



0.5 second increase in response times, reduced

conversions by 11%

Nordstrom

Insert headshot image here

“Who are you to say response time has to be 2.5 seconds?”

“I don’t our customers set the SLA’s”

Nordstrom Performance Engineering Team


Product Pages Conversion Rates

-60%

Visit

or C

ount

Time to Interact

http://bit.ly/dt-1


T-Mobile


Amazon


Go to blog.dynatrace.com for more analysis and lessons

Amazon

Go Daddy


Major car brand



3rd party performance

Australian Response time:8.2 Seconds

Global Response time:4.2 Seconds



View Host Performance in Synthetics



Compare connect time

Australia China Korea UK US France Nordics Spain Japan0

2

4

6

8

10

12

0

10

20

30

40

50

60

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80

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100


Benchmark yourself

Test yourself: bit.ly/DT-testFree Trial or demo: bit.ly/DT-demo-please

#Perform2015@daveando| @dynatrace


1st Party Performance



Monitor 3rd Party Performance




Synthetic Monitoring Real User Monitoring

Mobile, tablet, desktop performance

Every user in real time

Critical page and transactions analysed

Benchmarks and competitor tracking

World’s most comprehensive network

3rd party analysis



ComplexWeb

Environment

Ongoing Measurements

Daily Email Reports

Ongoing Feedback & Support

Monthly Insight Report

Expertise On Demand

Insights

Managed Insights







*JJOS)97(*#)&#)&4098&*W)*LHDLFJ)U(WO

Fu0*R#)*yhwof



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Technology

Fast or Furious - Global Retail Benchmarks Webinar