Family Farm

Social Media Market Plan Summer 2013

Yevgeniya Gozenpud

Enhancing Online Marketing

GROW YOUR ONLINE COMMUNITY

1WEBSITE

DEVELOMET

2UPGRADE SOCIAL MEDIA PROFILES

3Share YourCONTENT

WEBSITE UPDATE

EASY TO NAVIGATE & FINDMOBILE VERSION(SEO) KEYWORDS

Design and organize

1

Keywords Add Keywords in Titles, Website, Blog and Posts on Social MediaExamples Below, see full lists with % of Local & Global search attached

Pick your own vegetablesLocal Farm standGarden service

Container garden designPlanting flowers in Containers

Grow vegetablesVegetable GrowingLocal Vegetables

Flowers & vegetablesGreenhouse IL

Vegetable Garden PlantsPlanters

Vegetable growing Outdoor Plants

Farm StandPumpkin Patch

Best Flowers for PlantersFlower Box PlantersLocal Vegetables Summer VeggiesPerennial Flowers

Northwest IL

Identify your Target Audience

Identify Profile of the people you are trying to reach. This will make it easier to connect with them online. Include this information as part

strategy and activities including blogs, posts and connections.

CREATE MODELS OF CUSTOMERS TO

Research Current Local Programs , Wants & needs of CommunityTalk with leaders, local business's and students, review past needs

• Parents • Teachers• Kids

• Local Business Community• Corporation’s

Suggestions:Organize tabs on Website

Add social Buttons on top rightAdd E-Letter sign up on Home

Page(email capture)Add About Us/History

Add TestimonialsAdd blog link-switch content to Blog

Make it easy for people to find information! Give them reason to stay, share with others and come

back!

WEBSITE

Find InfoParticipate-

Ask ?’sSubscribeNavigate

BLOG SHOULD CONTAIN :

STORY OR POST ( 500 WORDS)BE A RECOURCE FOR VISITORSOFFER WAYS TO PARTICIPATEUSE LINKS SHARE ON SOCAIL MEDIAEx.Pumpkin Fest PicturesContainer Planters-Ideas & tipsTips for Gardner’sRecipe's

• EASY TO USE• BUILD YOUR SITE &

PAGES• MAKE CHANGES

WITHOUT HASSLE• USE TEMPLATES• USE METRICS• BUILT IN OPTIMIZATION

BLOG Started with WORDPRESS

2 Be a Storyteller

BE Authentic

BE Consistent & NOT repetitive

Be Thoughtful! ONLY put things up if you think the viewers will appreciate it or could need it. 

Be a recourse for visitors! Offer information ideas…

Be Human!

BE Fun!

Be Unique!

Be Efficient & Effective in your time online.

SET UP PROFILES

If you didn't have FUN writing it, then people will not have fun reading it : (

YOUR MESSAGE HERE:

MESSAGETaglineUnite people over the movement & mission

People want to feel like the actions they take will make them feel like they are part

of something ( Create your tribe )

(MISSION +GOALS)+TARGET+STRATEGY=EVALUATION

WHAT ABOUT THE COMMUNITY?

Add People of similar likes/dislikes

Local Business's & Sponsors

DO RESEARCH of leaders in area

MAKE PARTNERSHIPs via social media

CONNECT WITH PEOPLE IN YOUR LOCAL AREA on

Social Networks

3Share GOOD CONTENT

CONTENT IS KING

• Have a voice- Decide on tone, language, humor level & how you want to be perceived!

• Be a recourse of information= Make your consumers feel informed and turn to you for more information in the

future.• Show off expertise and Knowledge-Testimonials, pictures,

history…• Make it personal- Don’t make posts and conversations feel

conformed and mechanical & Show emotion.• Display accomplishments, flowers/veggies, people…

ALWAYS CONECT TO MISSION AND TARGET!

Spend time contacting with new people. Engage in conversation.OFFER TIPS & ADVICEParticipate in & Start Discussions

GROW

Facebook ConnectCustomer Service Advertising 2-3 sentences add link to websiteM-F ( 10-6)

Twitter Share Links to Website & blogUse HashtagsConnect with other farmsLocals

Google+ Use local feature to help people find youFarm community & TEACHERS

Pintrist-pictures of farm, plant…YouTube-

Clip of Pumpkin

Fest

• TwitterBest times to post 1pm-4pmCreate your own community: farmers, educators, gardeners, parents, Use #Hashtags to reach specific audience & #follow conversationsRun contests- Best Costume, Best Pumpkin Recipe #FF EXAMPLE #UPICKVEGGIES #Pumpkin #LocalFarmstand #ILFarmstand#ILFamilyFarm

GOOGLE+Conversation is the KEY on Google+

LIVE Chats & Hangouts Feature offers face to face conversations!

Pages offer Great Event Promotions

• Horticulture Community’s• Family Farms• Sustainability• Farming• Gardening

Join +Circles for for garden/farm

Sharing photo, tips, news & events

Boost Page ranking on Google Search

YouTubeCrate short clip of farm- slideshow

Get kids involved & make these a part of your market plan.Showcase

PintristOffer Pictures of Past work-

Container Ideas, Flowers, Farm, PumpkinsShare Link to Website

Crate Fun Newsletter + add sign up on Home PageInclude recipes, news, events, coupons, ideas for planting, tips…

Join & Share :Digg, Stumbleupon, Tumbler & Reddit….

Other Ways to be Social

Org

an

ize

Too much information?USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE

EFFECTIVE & EFFICAINT

Google Analytics http://www.google.com/analytics/ Add this link and see how your website traffic and visits.

Hootsuit- Set up account to be able to see all social media sites at one time, manage them, reply to comments & set up

timed-posts http://hootsuite.com***Sprout Social is also a great tool!

Bitly-Shorten Links, See what links have the highest traffic http://bitly.com

CREAT A CALENDER

More tools & recourses:

Mashable gives you news and shares new tools in social media!

http://mashable.com/2012/12/01/maximize-audience-value

/

HUBSPOT MARKET GRADER- Grade your website and see helpful tips for improvement! http://www.hubspot.com