Failte Ireland Activity And Adventure E Business Support Nov 2009

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Filte Ireland e-Business Support Online Marketing Top Tips for 2010

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<ul><li>1.Top Tips for 2010<br />http://www.youtube.com/watch?v=yv20oUz1p5w<br /></li></ul> <p>2. Filte Ireland e-Business Support Online Marketing Top Tips for 2010<br />Presentation to <br />Tourism Adventure and Activity Forum<br />Galway Bay Hotel 5th November 2009 <br />Presented by: Steve Dudley Manager e-Business Development<br />Alex Keys PDA e-Business Development<br />3. Top Tips for 2010<br />Some stats for context:<br />3,600,000,000<br />How many photos are held on Flickr ?<br />5,000,000,000<br />How many minutes do people spend on Facebook per day?<br />100,000,000<br />How many videos are viewed on line per day ?<br />400,000,000<br />How many blogs are there ?<br />80%+<br />What % of purchasing travel related products/services is online ?<br />13,000.000<br />Number of reviews TripAdvisor has on its site each month ?<br />What amount of the Global Internet Population are visiting social networks?<br />2/3rds<br />4. Top Tips for 2010<br />Must Dos: Top Tips for Adventure/Activity Websites for 2010<br />CONTENT IS KING<br />RANK WELL &amp; BE FOUND<br />STRUCTURE IT!<br />GOOGLE TOOLS/ WEBSITE ANALYTICS<br />CLUSTER &amp; LINK<br />ENTICE &amp; ENGAGE <br />SOCIAL MEDIA<br />5. Top Tips for 2010 CONTENT IS KING<br />6. Top Tips for 2010 CONTENT IS KING<br />7. Top Tips for 2010CONTENT IS KING<br />Images &amp; how to guides<br />Community Links<br />Weather Forecast<br />Maps<br />8. Top Tips for 2010<br />CONTENT IS KING<br /></p> <ul><li>Up to date information</li></ul> <p>9. Contact details 10. Titles, page headings &amp; introduction text 11. Keyword phrases 12. Whats new/on locally 13. How to guides</p>

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