Factoring out system components

Andreas Ehn <ehn@wrapp.com>@ehn

RAMP | Budapest, Hungary | July 12, 2013

Overarching trends that vastly simplify starting a company• 1999, 2006, 2011, 2015

• The central theme is that commonalities are identified and factored out

• ab+ac = a(b+c)

• Same thing with code

• And services, and infrastructure

• Commoditization

1999

2006

2011

20112006 2007 2008 2009 2010

160

0

20

40

60

80

100

120

140

20142011 2012 2013

80

0

10

20

30

40

50

60

70

2011

2015

• Platforms getting more sophisticated, rising through the abstraction layers

• What other pieces of infrastructure that we build ourselves now will move to the platforms?

Examples

• Login and user management

• CRM, retention, notifications

• Social channels

• Other growth mechanics

• Deployment and operations

Thank you!Andreas Ehn <ehn@wrapp.com>

@ehnCheck out www.wrapp.com or get the app!