Kenya Film Commission

Facilitating content that promotes

African values – the role of the

Kenya Film Commission    

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shoot in Kenya for breathtaking sunsets.

Content

Kenya Film Commission

1 Brief Background

2 The challenges and opportunities in promoting African content locally and internationally

3 The competitive landscape of film production – how does Kenya compare as a centre for excellence?

4 Commercial investment opportunities in home-grown content – a look at the success stories

5 Facilitating local content development – How investing in skills and resources is the best way forward

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Kenya Film Commission

Let me show you amazing Kenya, where the sun shines on movie stars.

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Kenya Film Commission Private and Confidential

Mission: To develop a vibrant local film & TV industry, and market Kenya as a preferred filming destination for sustainable wealth and job creation.

OUR MISSION

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Why Local Content?

Promotes national and

collective identity;

Promotes development

and skill of local talent;

Creates a source of

income for artistes,

producers, broadcasters

Protects the public against

offensive content

Public Interest Function in Broadcasting

June 2016

June 2018

June 2014

June 2015

Local Content Roadmap 2014 - 2018

30%

40%

50%

60%

Kenya Film Commission Private and Confidential

THE CHALLENGES AND OPPORTUNITIES IN PROMOTING LOCAL CONTENT LOCALLY AND INTERNATIONALLY

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Challenges

q  Developing audiences q  Quality and Quantity q  Uptake by broadcasters q  The Brand Kenya

Opportunities q  Digital Switch Over q  KICA 2013 q  Regional Market q  Local & International demand for Fresh African Content

Kenya Film Commission Private and Confidential

THE COMPETITIVE LANDSCAPE OF FILM PRODUCTION – HOW DOES KENYA COMPARE AS A CENTRE FOR EXCELLENCE

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LOCALLY q  Cost of Production

q  Bureaucracy and Lack of Harmonised Fees

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INTERNATIONALLY v  Competitive Rebate Systems

v  One Stop Shop for Film Making

Kenya Film Commission Private and Confidential

COMMERCIAL INVESTMENT OPPORTUNITIES IN HOME GROWN CONTENT

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“SUCCESS STORIES IN”

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q  PRODUCTION

q  DISTRIBUTION

q  PRODUCTION STUDIOS

q  BROADCAST STATIONS

Kenya Film Commission Private and Confidential

FACILITATING LOCAL CONTENT DEVELOPMENT- HOW INVESTING IN SKILLS AND RESOURCES IS THE BEST WAY FORWARD

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q  Resources

v  Film Funds

v  Rebates

v  Infrastructure

q  Skills

v  Formal and

v  Informal