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What can be Facebook's future strategy when they buy Microsoft Atlas?
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Facebook’s future strategy
One of the possibilities..
Facebook is everywhere
https://www.facebook.com/note.php?note_id=469716398919
Facebook Social Graph: 901 million users
More than 9 million apps and websites integrated with Facebook
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10
3.2 billion Likes and Comments per day
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10
The network is a fact, not a goal anymore
http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx
Facebook is a building block
Personalizing websites and apps
Powering products outside their platform
Facebook’s core business is their network
http://nl.wikipedia.org/wiki/Six_degrees_of_separation
Websites can connect to this network and personalize services
And Facebook can connect advertisers to websites
Your profile will be the CMS to personalize the web
Future business model
websites
publishers
advertisers
Personalization
1. Advertisement advertisers2. Monthly fee to access FB network
through FB login publishers/websites
Platform developmentSales
Ad sales
Platform development
IT
Key partners
publisherswebsites
advertisers
Network
Advertising
Win-win-win situation
• Users get a better online experience because they can personalize services and decide which advertisements to receive.
• Publishers can create more value for their users and advertisers by offering personalized services.
• Advertisers will know on which sites their fans are and co-operate with the publishers and Facebook for customized solutions.
Bottom up; you decide
Advertisers offerpersonalized ads through FB
Publishers connect with FB to personalize
services for their users.
Users personalize web through CMS Facebook
Facebook will control the eco-system for personalizing the web