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FacebookRachel Kanigan, Andrea Munyan, Nicole Rovi
Objectives
1. History2. Facebook as an
emerging technology3. Competitors4. Privacy
concerns/issues5. Discussion
History of Facebook
Social networking site Launched February 2004 Initially limited to Harvard students
Spread to Ivy Leage, Stanford, and Boston area colleges
All college students High school students Anyone aged 13 and over
Why Facebook Came to be…
Facebook's mission is to give people the power to share and make the world more open and connected.
Founders
Mark Zuckerberg College
roommates/fellow students Eduardo Saverin
(business aspects) Dustin Moskovitz
(programmer) Chris Hughes
(graphic artist)
How Facebook used to look…
Facebook Today
Facebook as an Emerging Technology
Facebook Mobile, Job Recruiting, Company Marketing Strategies, IPO
Facebook Mobile
Facebook and Job Recruiting
Companies Using Facebook to Market
Content Syndication: submitting articles, press releases, RSS feeds, through social search engines and news aggregators
Social Ads: integrated alerts through feeds to target users by characteristics, such ad age, gender, location and interest
Social Network Pages: create a profile or group to represent a business, brand, or product. May be customized to leverage the viral strengths of Social Networks
Companies and Marketing
IPOFebruary 1, 2012: announced
their $5 billion IPO
CompetitorsMySpace, LinkedIn, , Twitter, Google+
MySpace
Google+
Comparison of Competitors
Site Launch Date
Registered Users Revenues
Google+ 2011 100,000,000 Unknown
Twitter 2006 300,000,000 $140,000,000
Facebook 2004 845,000,000 $3,710,000,000
MySpace 2003 30,000,000 $109,000,000
LinkedIn 2003 135,000,000 $243,000,000
Privacy Concerns and Issues
Facebook’s Privacy Policy
•Who actually reads the Privacy Policy during sign up?•Age Restriction• Gives Facebook permission to give outside sources your information•Option to hide information
How Facebook Gathers Information
•Registration Information
•Information you Choose to Share
•Information Others Share About You
•Other Information
Six Major Facebook Timeline Privacy Concerns
1.All friends can see your activity2.People are able to go back into your
history3.Facebook can track what you are
doing when you are logged out4.Publicly shares your friend list5.Who really has access to what you are posting?6.Ability to connect Facebook to other sites
Facebook Issues & Scandals•Cyber-Bullying: aggression toward someone, similar to traditional bullying, but done online
•Facebook Murder
•Tagging Software
Discussion Questions
Should job employers be able to judge someone based on their Facebook profile page?
What are your thoughts on the new timeline as well as Facebook’s continuous innovation?
What are your thoughts and/or concerns when someone you don’t know friends you on Facebook?
Do you think Facebook will ever “die”?
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