Facebook Pages: The Good, Bad and the Ugly

Amy Slife, Social Media Strategy Director at Likeable Media

@aslife

Alana Brooks, Community Manager at Likeable Media

@goodgrlgoneblog

Silent  Treatment   Me,  Me,  Me   There  IS  Too  Much  of  a  Good  Thing  

So  You  Want  Us  to  Do  What?  

So  Vanilla  

The 5 Biggest Don’ts on Facebook

Silent Treatment

•  Not responding to your fans

•  Opt for 2 way open

communication •  Positive comments vs.

negative comments

Me, Me, Me

It shouldn’t be all about YOU

•  Talking at your fans – Telling them what to do without asking for

their engagement •  Being overly promotional – Straight push messaging is a no-no.

There is too Much of a Good Thing

•  Excessive status update posting – Impacts unsubscribe rate

and thus engagement

•  Messaging frequency

So you Want us to Do What?

•  No call to action •  Provide reasons to like your page

•  CTAs and engaging status update questions

So Vanilla

•  Lack of customization

•  Optimized profile image

•  Profile header thumbnails

•  Welcome tabs

•  Custom applications

So we’ve seen the worst.

Now, let’s see some of the best.

•  Best Engagement •  Best Overall Appearance •  Best Customer Service •  Best Integration/Functionality •  Most Original Page

•  Active with updates. •  Quick responses. •  Interesting content for users.

•  Vocal fan base.

•  Streamlined welcome tab.

•  Suggests immediate interaction.

•  Design is bright & simple.

Appearance

•  Quick responses to fans.

•  Personalized names & pictures.

• Utilizes Parature program.

And the Best Integration/Functionality Award goes to…

•  Connected to the  iTunes Store.

•  Has store info integrated.

•  Interactive playlists.

•  Design is same as the store.

•  Every page has a consistent design.

•  Each page incorporates interaction.

•  Content is fun  & catchy.

Pringles: “The Original”

Thanks!

Have a likeable day!