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EyeSee Test, choose and improve communication
EyeSee
Advertisement 1
…which ad would you publish?
EyeSee
Advertisement 2
…which ad would you publish?
EyeSee Did P&G choose the best design?
CHOOSE NOW!! Advertisement 1 Advertisement 2
EyeSee Did P&G choose the best design ?(Ad 2)
36% more people looked at the brand in Ad 2!
Advertisement 1 Advertisement 2
EyeSee
A B
…which job ad would you publish?
EyeSee
A B
People are 4 times more likely to look at the call for action in design A (after 3 seconds)
Measure efficiency: Difference of 29%= 120 000 persons
57%of the readers
looked at the advertisement
86%of the readers
looked at the advertisement
EyeSee
Test and Improve EyeSee
Problem: (almost) nobody looked at “1+1 gratis”
EyeSee
Why not test your Ads??? Well…
Why not test your Ads??? Well…
Well…
… You can hire a test facility for 10000-30000 euros
… and wait 4-5 weeks for your results
But…
… Nobody wants to pay so much
… Nobody can wait so long
Why is it so expensive and time consuming?
You need hardware and software…
>25K Special glasses or camera Software
Why is it so expensive and time consuming?
You need hardware and software…
>25K
…and organize focus groups (+20 persons)
Plan and call Transport to facility Reward Instruct and follow Test and analyze
Special glasses or camera Software
But what if…
… You could upload Ads on a platform…
We bundle your ads in one batch with other ads
…
…send the batch to the testers (at home)…
…track their eyes with their webcam…
…and you receive the results within a few days
You receive an email when the test has been completed…
Home Why? Take a Tour Plans & Prices About Us
Get started today!
Premium Plan
Basic Plan
Free trial
Print ads Posters Online ads Website Videos
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Create a test in a few seconds
Distribute your test online
Analyze your test and improve your campaign
Fast, easy, and affordable webcam eye-tracking platform to improve your marketing campaigns
Join us as Tester Which advertisement would you publish?
EyeSee
…go to our website…
Home Why? Take a Tour Plans & Prices About Us
Search Sign In
Use Cases: Designers • Marketing & Brand Managers • Market Researchers Help: Tutorials • Answers & FAQs • Contact Support About Us: Management Team • Partners • Newsroom • Contact us • We’re hiring Policies: Terms of Use • Privacy Policy • Anti-Spam Policy • Security Statement • Email-opt-out
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Users I want to upload an ad, poster, url, ect.
and analyze the results
Testers I want to become a tester: look at ads, posters,
urls, etc. and if hires by ‘EyeSee’ get paid.
Remember me!
Forgot Password or Username?
Sign In with Your Favorite Account Now you can use your Facebook or Google account to sign in to EyeSee.
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Olivier
• • • • • • •
Username:
Password:
EyeSee
√
…log in…
My tests Create a test My account
“Username” • Sign Out • Help
Address Book
You have a BASIC account. To remove the limits of a BASIC account and get unlimited tests, upgrade now!
Current Folder: -- View All Tests -- Title search:
Actions Type Title C reated Modified Design Collect. Analyze
W Ergosleep 12/9/11 12/9/11 15 14/9/11
P Philips: poster light bulb CT200 first iteration 12/9/11 12/9/11 40 14/9/11
P Philips: poster light bulb CT200 second iteration 12/9/11 12/9/11 40 14/9/11
P Philips: Flyer light bulb CT200 third iteration 12/9/11 12/9/11 40 14/9/11
P Unilever: Lipton tea: new green flavor poduct design 14/9/11 14/9/11 40 18/9/11
R H&M: Report Bikini 2011 poster 14/9/11 14/9/11 20 N/A
Follow Us: Facebook • Twitter • Linkedin • Our Blog Help: Tutorials • Answers & FAQs • Contact Support About Us: Team • Partners • Newsroom • Contact Policies: Terms of Use • Privacy Policy • Anti-Spam Policy • Security Statement • Email Opt-Out
Welcome “Username”
My Reports
EyeSee
…select a completed test…
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Manage Test Heat Map Gaze Plot Cluster Bee Swarm AoI Statistics Replay Ind. Compare
Test list • Recordings
My tests My reports
Add to report
Variable: Count Time span: 5 Sec More
Heat Map
EyeSee
Less attention More attention
…start analyzing…
Create a test My account
“Username” • Sign Out • Help
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Manage Test Heat Map Gaze Plot Cluster Bee Swarm AoI Statistics Replay Ind. Compare
Test list • Recordings
My tests My reports
Add to report
Variable: Count Time span: 5 Sec More
EyeSee
…comparing…
Heat Map
Create a test My account
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Manage Test Heat Map Gaze Plot Cluster Bee Swarm AoI Statistics Replay Ind. Compare
Test list • Recordings
My tests My reports
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Variable: Count Time span: 5 Sec More
Gaze Plot
EyeSee
1 2
3
4
1 2
4
5
3
…understanding why it will (not) work…
Create a test My account
“Username” • Sign Out • Help
Address Book
Manage Test Heat Map Gaze Plot Cluster Bee Swarm AoI Statistics Replay Ind. Compare
Test list • Recordings
My tests My reports
Add to report
Cluster
% Seen Av. Time Time 2 see
A 95% 1,2s 0,1s
B 93% 1,4s 0,6s
C 60% 1,8s 2,1s
D 55% 0,8s 3,1s
Variable: Count Time span: 5 Sec More
EyeSee
A
C
D
B
… and quantifying to maximize marketing impact
EyeSee We are proud to serve:
Mosquito
And they love us because we help to…
1. Improve designs 2. Choose the best design 3. Align (or convince) all stakeholders
…or summarized: increase your marketing impact!
…against affordable prices (i.e. 2 times cheaper)
…and fast (i.e. 2 times faster)
EyeSee
Maximize marketing impact with EyseSee It’s fast, affordable and easy!
EyeSee
Olivier Tilleuil 0477415290
