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© 2014 Quid, Inc. 1
Big Data Visualization Meetup @ CA Technologies Ruggero Altair Tacchi, PhD Data Scientist at Quid March 27, 2014
BIG DATA INTELLIGENCE
© 2014 Quid, Inc. 2 2
Quid is a Business Intelligence platform. Quid has created a full-stack platform that brings together the world’s business data streams
ü Company data
ü News data
ü Patent data
ü Organizational data
ü Scientific papers
…
…
…
© 2014 Quid, Inc. 3 3
Q: Who owns the discussion about the future of the car?
© 2014 Quid, Inc. 4 4 [email protected]
Q: Who owns the discussion about the future of the car?
© 2014 Quid, Inc. 5 5 Source: xkcd 1334
© 2014 Quid, Inc. 6 6 Source: xkcd 1334
Search is hard
© 2014 Quid, Inc. 7 7
224
239
248
262
286
311
346
346
396
520
550
571
659
735
1,065
Chrysler
Chevrolet
Hyundai
Honda
Volkswagen
Nissan
Volvo
Apple
Mercedes
General Motors
BMW
Audi
Toyota
Ford
Top entities within future car news network, by number of articles
23%
16%
14%
12%
12%
11%
9%
8%
8%
7%
6%
6%
5%
5%
5%
Share of voice Proportion of articles by theme
New car features
Autonomous driving
A: Google has 23% share of voice in the discussion on the future of the car; traditional players focused on new features, not capitalizing on interest in future / autonomous driving
© 2014 Quid, Inc. 8 8
Q: Which media sources are most closely broadcasting NASA’s press releases?
© 2014 Quid, Inc. 9 9
-100 -80 -60 -40 -20 0 20 40 60 80 100 The New York Times The Business Insider
CBC News Aero-News.net
Popular Mechanics CBS News
International Business Times Everything Alabama
CNET PerthNow
Business Wire The Register
RedOrbit Boston.com
Space Ref Freshnews.com
EurekAlert Softpedia
HeraldOnline.com Reuters
Engadget CNN
BBC News Geekosystem.com
Slashgear Gizmag
The Inquisitr Big Pond News
Kurzweilai Planetary Society Blog
ITWorld.com The Verge Ecoustics
More representative
Alignment Score
Less representative
A: The New York Times’ articles most closely reflect narratives that NASA originates
© 2014 Quid, Inc. 10 10 Source: xkcd 173
© 2014 Quid, Inc. 11 11 Source: xkcd 173
Networks, not lists
© 2014 Quid, Inc. 12 12
Analyzing ~1,500 long-form articles about space, thematic clusters form around NASA’s past & present, as wells as the future of commercial space
Present: NASA-led Space Exploration (49%)
Future: Commercial Space (26%)
Past: Traditional NASA (25%)
Long-form news network, colored by conversation themes, major themes labeled
© 2014 Quid, Inc. 13 13
Long-form news network, NASA publications highlighted and clusters containing them labeled
NASA’s press release strategy has focused on the peripheral; it is largely absent from the core conversation debating the future vs. the past of space
Source NASA
Other
Vesta Asteroid Moon
SpaceX & Dragon Capsule
Mars Curiosity
Hubble Telescope & Exoplanets
Space Shuttle
© 2014 Quid, Inc. 14 14
Quid Technology
Company A Company B
< >< >
< >
< machine vision > < gaze coordinates >
< eye tracking >
Analyst has a big-picture view
+ Ability to zoom down to details
KEYWORDS EXTRACTED FROM TEXT
REPLICATED AT A VERY LARGE SCALE
LINKS ESTABLISHED USING SHARED
LANGUAGE
< eye tracking > < gestures >
< eye control >
< Neural Connectivity >
< Autism >
< Mathematical >
< Divergent thinking >
NATURAL LANGUAGE PROCESSING
Neural Connectivity Autism
Mathematical Divergent thinking
Concepts
DIGITAL SIGNATURE
Sig
nific
ance
Document #1
Document 2
Document 3
Document 4
DIGITAL SIGNATURE
Document #3
Document #1
(similar)
© 2014 Quid, Inc. 19 19
From lists to networks, from networks to lists
© 2014 Quid, Inc. 20 20
Demo
© 2014 Quid, Inc. 21 21
For information contact us at http://quid.com/contact
… and we’re hiring!
http://quid.com/careers
Danielle Ben-Gera Kartik Sundar Joey Hobbs Ruggero Altair Tacchi