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• When you operate on film photography you are opera1ng on material basis, the cost of film, of processing… • When we move from the material to the digital world, the marginal cost of an addi1onal photograph goes to zero and you can apply machine learning and algorithms that drive the pace of change even faster > opera1ng from an abundance model
Shi? from material to digital
McKinsey’s predic1on 1984 • World wide market of mobile phones would not exceed 1 million units and advised AT&T to get out
of the mobile business and AT&T le? because if you had one of those big huge phones you wouldn’t sell more than a million
• Key mistake: They didn’t compute that the phones were shrinking in half the size every year
All of our business structures are built upon scalable efficiency in a linear basis
Yet the world is moving at an exponen1al basis that all of our exis1ng structures simply cannot manage
video
Immune system paradox: Large companies are built to
withstand change
New breed of organiza1ons crea1ng a massive impact with a very small
footprint
Instead of bringing everything internally is tapping into the
resources externally
Leveraging Disrup1ve
Technologies
Hoarding the STOCK
Imbedded in the FLOW
TEDx events : 8000/ 5 years Let it be run by the community
Vrs Linear planning 20 in Q1 / 40 in Q4
Problem with Tradi1onal Linear Planning -‐ If you do exponen1al = scared team
-‐ If you do linear = leave a lot on the table
Collabora1ve Technologies
Mul1-‐skilled teams
Fast itera1ons
Transforma1ve Purpose
Scalable Processes
Disrup1on from the side / unprecedented blind spots
80 revolu1onary startups looking to disrupt CPG’s
In each industry there are at least 3-‐4 very disrup1ve startups
WEALTH CREATION
1990 – Second Economy – Detroit Chrysler + GM + Ford 1.200.000 employees 1.600 BUSD in revenue
2014 – Third Economy – California Facebook + Apple + Google 130.000 employees 1.400 BUSD in revenue
300X
50 million users
#outbox
80% of what doctors do today will be replaced by technology within 10 years
Google’s chief execu1ve Larry Page has admimed that the company has
outgrown its mission statement to “organise the world’s informa1on and
make it universally accessible and useful” from the launch of the company in
1998, but has said he doesn’t yet know how to redefine it.
2.5% 34% 34% 16%
All State – 7 years vrs 3 days / 340x bemer = net savings of USD 50 millon/ year
FORD – USD 3 billion from concept to produc1on / LM – totally new car in USD 3 million
Crowd source every element of the car and can create a brand new model totally outsourced
• Open and leverage your data
10 years ago: 400,000
TODAY: 8 billion connected devices
2020: 50 billion
2030: 1 trillion
# of connected devices
• zero marginal cost
• zero friction to move
• zero friction to copy
• apply computation
• data correlations
• machine learning
• modeling / simulations
100% Democratização do Esforço e da Inovação
Era da Exponencialidade